American Supply Paris | Lancôme, La vie est belle
American Supply creates the materials luxury businesses need to unleash their creativity, and inspire love for their brand. We work passionately alongside our clients to conceive and create store windows and merchandising solutions that embody their identity.
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Lancôme, La vie est belle

Lancôme wanted a material to embody it’s new fragrance ‘La Vie est Belle’ that could be used in all forms of advertising and merchandising.
We chose our Snow fabric as a base, and engineered a bespoke custom variant for them.
Our goal was to bring out the expressions of lightness, freedom, and hapiness associated with the perfume through the material.
This project is ongoing with Lancôme and whenever the product is presented globally, the Custom Snow fabric instills the fragrance’s DNA.


Custom Snow




La vie est belle


mars 17, 2015


Windows & Merchandising

Lancôme, snow custom, vitrine, worldwide