American Supply Paris | material
American Supply creates the materials luxury businesses need to unleash their creativity, and inspire love for their brand. We work passionately alongside our clients to conceive and create store windows and merchandising solutions that embody their identity.
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ART
FIAC 2018

American Supply s’est invité à la 45ème édition de la FIAC, incontournable foire parisienne de l’Art Contemporain au Grand Palais. Nos collaborations avec de grands Artistes à l’imagination féconde et aux exigences extrêmes sont un fantastique terrain d’exploration de nos nouvelles techniques et une perpétuelle remise en question de nos savoirs. Elles interrogent sans cesse nos capacités d’invention et d’adaptation des nouvelles technologies de la matière à l’interprétation des univers les plus extravagants.  

Story of the Month
Walking in a Window Wonderland

Winter is falling with the first snowflakes, bringing the early morning frost, and the inimitable Christmas windows. We took a walk around our hometown Paris to bring you a curated selection of our favorites so far.

We work on material developments throughout the year to bring you cutting-edge materials and update our existing classics, and Christmas is one of our busiest times. This season, among many new developments, we developed the Large-Scale Glitter Projection Printing process that is our TECHNOLOGY story this month, which can be used for many seasonal and non-seasonal applications, take a look here.

LeBonMarche_2018_1

Mon Bon Cancan Le Bon Marché, Rive Gauche

LeBonMarche_2018_2

Mon Bon Cancan Le Bon Marché, Rive Gauche

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Printemps_2018_2

Galeries Lafayette

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Galeries Lafayette

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Dior2018 noel1

 

Morning frost is one of the earliest signs of the arrival of Winter, bringing with it the promise of cozy nights, and hot cocoa in front of an open fire. It was a popular sentiment that ran through requests for Christmas 2018, alongside the more traditional snow effect materials, as people searched for more technical representations of frost. American Supply’s Creative-Techno-Lab worked on mood boards to highlight this trend from January 2018, pinpointing the materials we have that best represented it, and gathering new materials with this in mind.

If you would like to inquire into any of these materials and receive samples, please contact us giving the material reference, or feel free to browse MATERIALS for a curated selection of some of our favorites.

TECHNOLOGY
Large-Scale Glitter Projection Printing

The usual process for screen printing with glitter requires the glitter to be mixed with a transparent varnish that saturates it before it is printed on the surface. With this method the metallic appearance of the glitter is lost and replaced with a more plastic reflection, making the effect less interesting: the glistening metal is not only drowned in the varnish, but the size of the glitter is also limited by the weave in the silkscreen. With our new exclusive development, we give back to the glitter its glistening potential and elevate it with the ability to vary particle size and allow a more anarchic placement on the surface, letting it shine in all directions.

American Supply’s Creative-Techno-Lab is the only team in Europe that can achieve Large-Scale Glitter Projection Printing of 140cm wide by 250cm long in a wide range of Glitter references and in any custom design. For the example shown above, we projected a custom Large Hexa Glitter in a Snowfall design, printed on our Deep Blue luxury velvet.

This technique can be applied to a wide range of fashion, design, and visual merchandising applications. Imagine what you could achieve with this new large-scale format.

American Supply continues to push the material boundaries both technically and creatively with our in-house expertise.


Story of the Month
American Supply partners with Maison & Objet Designer of the Year

Ramy Fischler’s, RF Studio came to American Supply researching a specific material for The Agora showcase at Maison & Objet. The team chose our material “Billy” in the Mysterious Forest colorway out of our vast index of more than 10,000 material references.

The material is a fire resistant complex of PET over MDF wood. In this particular circumstance, it was laminated on boards of 3m by 0.6m, enabling the perfect flatness for the support, essential to preserve the iridescent and metallic qualities unique to the product. Billy was originally intended for the fashion industry and exists in a wide range of colors.

American Supply is renowned for its ability to re-contextualize materials and their intended applications taking them out of their original industrial function, to a broader creative utilization, discovering and unlocking their inherent potential.

Since 1948, American Supply has conceived, developed and produced a range of more than 10,000 materials that are renowned for their originality and personality. Our mission is to put these materials into the hands of luxury brands, in the heart of their creations, their products, their points of sale and their identities.

American Supply creates and implements the materials sought by brands to unlock their creativity and reinforce their Lovebrand status. Attraction, obsession, and brand dedication are born through our expertly realized productions and sensorial material solutions. They feed the customers desire, sustaining the experience in a way that seamlessly re-invents itself.

American Supply works side by side with its clients to provide material solutions that embody their creative briefs and vision, respecting and preserving their brand’s unique DNA.


Materials
Atelier Lebuisson

Broderie florale réalisée par les Atelier Le Buisson, fleurs découpées en « TOUCH » Blanc posées sur Tulle.

La parfaite matité de « TOUCH » en contraste sur ce fond arachnéen apporte fraicheur et douceur.


Events
Hypnotic Carpet Summer Party

La soirée a été un succès avec la chanteuse Adah, Dj Jean Croc, Champagne, une variété de hors-d’œuvre et de délicieuses friandises et tous nos merveilleux invités.

L’inspiration derrière le thème Hypnotic Carpet provient d’une forme de camouflage utilisée pendant les deux guerres mondiales appelé Dazzle. L’intention du camouflage n’était pas de dissimuler, mais plutôt de rendre difficile pour l’adversaire de mesurer la distance à la cible. American Supply a recréé l’imprimé Dazzle sur les tapis afin de détourner la perception des invités du sol. Des stelles en PMMA ainsi que des diamants recouverts du matériau “Magic Mirror” d’American Supply ont été créés pour accentuer davantage l’effet du tapis et le rendre encore plus Hypnotique.

 

Vivement l’année prochaine 😉


Events
Hypnotic Carpet – l’Exposition Design et Matériaux de Création

Prepare to be Mesmerized…
Attention, le pass sera demandé à l’entrée !!

“There are things known and there are things unknown, and in between are the doors of perception.”
Aldous Huxley

Accordez-vous d’oublier vos certitudes et de redécouvrir le monde comme lorsque vous étiez enfant, de laisser venir à vous toutes ces questions qui vous ont tant agité un jour, il n’y a pas si longtemps…

Ce voyage aux frontières du réel et du chimérique vous tend la main, il vous invite à refaire vos premiers pas sur le tapis magique de la perception.

Diamants magiques et prismes de couleurs incertaines, vitrines en transe, cabinet des images perdues…

Au sortir de cette fête magique, de nouvelles perceptions ajouteront de la magie à votre expérience, riches d’un vocabulaire de matériaux qui parlent aux sens et à l’imaginaire.

Take a ticket to ride !