American Supply Paris | Think Pink! - Menswear Spring / Summer 2020
For menswear this season, the fashion houses showed us life through rose-tinted spectacles as the boys blushed their way down the runway, making pink officially punk again. In this gender cautious day and age, yellow is the conscious color of choice for a child’s bedroom so as not to lead them towards the more common blue or pink. For women, pink is so perfunctory that it has little shock value unless it is - Schiaparelli style - Shocking Pink! Though, for men, it still keeps its deliciously bad boy spirit, which was in high demand for Summer 2020 - expect to see men in rosy tones, from dusky to shocking next season - bring on La Vie En Rose!
Materials, Material Technology, Materiotheque, Luxury, Visual Merchandising, Quality, Creation, Inspiration, Design, Creation, Texture, Surface, Textiles, Material Solutions, Fashion Materials, Design Materials, Interior Design Materials, Fake leather, pleather, Metal, Metallise, Sample, Inspiration, Mood board, material board, Christmas, Holiday, Snow, Frost, American Supply, Paris, menswear, AW2020, paris fashion week, alexander mcqueen, balmain, casablanca, comme des garcons, craig green, dior, dior homme, dries van noten, givenchy, jw anderson, lazoschmidl, loewe, louis vuitton, msgm, paul smith, pigalle, prada, raf simons, sacai, stella mccartney, versace, walter van bierendonck
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Fashion
Think Pink!


Think pink! think pink! when you shop for summer clothes.
Think pink! think pink! if you want that quel-que chose.

Funny Face soundtrack, 1957

For menswear this season, the fashion houses showed us life through rose-tinted spectacles as the boys blushed their way down the runway, making pink officially punk again. In this gender aware day and age, yellow is the conscious color of choice for a child’s bedroom so as not to lead them towards the more commonly gender associative blue or pink. For women, pink is so perfunctory that it has little impact unless it is – Schiaparelli style – Shocking Pink! Though, for men, it still keeps its deliciously bad boy spirit, which was in high demand for Summer 2020 – expect to see men in rosy tones, from dusky to shocking next season – bring on La Vie En Rose!

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