Story Of The Month
SUMMER, SUMMER, SUMMERTIME
The voices of the new communities came through loud and clear, with a declaration of inclusivity that was stronger than ever. With a reduction in the number of scheduled shows, the designers sought to redefine the the traditional runway format, with live bands, and immersive experiences.
A defiant pro-environment statement, designers recycled fabrics, looked at their chain of supply to reduce impact, adapted sustainable fabrications and dyeing techniques, and in some cases, actively produced LESS whilst asking the consumer to buy LESS. In parallel, The Extinction Rebellion movement took to the streets, staging a ‘die in’ and holding a public funeral, asking the British Fashion Council to shut down fashion week and hold a people’s assembly to address the excesses of global production.
The spirit in Milan was timelessness, or rather, invest in fewer ‘key’ items and wear them how you like. Brands mined their personal DNA to get to the crux of what it was that made them stand out. An ecological statement, to slow down the unstoppable consumption machine that is fast fashion, led by the luxury houses that keep the industry’s wheels turning. A trend that continued from London was the proliferation of handiwork, and natural more sustainable fabrics.