Story of the Month
FASHION FIGHTS BACK
American Supply works together with the global leaders in the luxury fashion industry providing materials, giving expert advice, and carrying out complex productions; helping them to realise and achieve their creative dreams. With the Fédération de la Couture et de la Mode’s announcement that both the Spring/Summer 2021 Menswear and Haute-Couture Autumn/Winter 2020 shows in Paris were cancelled, you would be forgiven for thinking that fashion houses might be retreating, but – fashion is fighting back!

“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the coronavirus“
LVMH press statement, March 15th 2020.

“With a view to providing a lasting response to the current pandemic, Kering has made a financial donation to the Institut Pasteur to support its research into COVID-19”
Kering Group press statement, March 22nd 2020.
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“BY THE WINDOW. From our House to yours, CHANEL wishes to express its solidarity with everyone staying at home or affected by the Covid-19 pandemic. We are grateful to those supporting others during these unprecedented times.”
Chanel press statement, March 29th 2020.
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“With our unique physical material library in Paris that holds more than 10,000 individual references, our in-house material expertise, partner factories and transformation capabilities: we are able to help you with your projects and demands, big or small. During this difficult period, we have people on-site to aid you in any way you need.”
Albert Benguigui, The Material Journal, March 2020