Story of the Month
FASHION FIGHTS BACK
American Supply works together with the global leaders in the luxury fashion industry providing materials, giving expert advice, and carrying out complex productions; helping them to realise and achieve their creative dreams. With the Fédération de la Couture et de la Mode’s announcement that both the Spring/Summer 2021 Menswear and Haute-Couture Autumn/Winter 2020 shows in Paris were cancelled, you would be forgiven for thinking that fashion houses might be retreating, but – fashion is fighting back!
“Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the coronavirus“
LVMH press statement, March 15th 2020.
“With a view to providing a lasting response to the current pandemic, Kering has made a financial donation to the Institut Pasteur to support its research into COVID-19”
Kering Group press statement, March 22nd 2020.
“BY THE WINDOW. From our House to yours, CHANEL wishes to express its solidarity with everyone staying at home or affected by the Covid-19 pandemic. We are grateful to those supporting others during these unprecedented times.”
Chanel press statement, March 29th 2020.
“With our unique physical material library in Paris that holds more than 10,000 individual references, our in-house material expertise, partner factories and transformation capabilities: we are able to help you with your projects and demands, big or small. During this difficult period, we have people on-site to aid you in any way you need.”
Albert Benguigui, The Material Journal, March 2020