Fashion
La Vie en Rose


Quand il me prend dans ses bras 
Qu’il me parle tout bas
Je vois la vie en rose

Edith Piaf, 1945

Pour la Fashion Week Homme printemps-été 2020, les maisons du luxe nous font voir la vie en rose, telles les pommettes des garçons sur les podiums, rendant le rose officiellement sexy ! Actuellement, le jaune est devenu la valeur sure pour une chambre d’enfant afin de sortir du cliché bleu pour les garçons et rose pour les filles. Une femme en rose n’a rien d’original, à moins de porter un total look Schiaparelli Rose Shocking ! ! Mais sur les hommes, il donne toujours une allure délicieusement bad boy, plébiscité cette saison par (presque) tous les créateurs. Attendez-vous donc, l’été prochain, à voir vos hommes dans toute la gamme des roses, du poudré au plus vif – Le ton est donné en 2020 Think Pink ! Pink is Punk ! Pink is Rock !

Credit Photo: All photos courtesy Vogue.com & Nowfashion.com

Story of the Month
Beau, Luxueux, Durable.

“Ne me dites pas que la lune brille, montrez-moi la lueur de la lumière sur le verre brisé.”

Anton Tchekhov

Terrazzo a été le premier exemple au monde de revêtement de sol durable, communément attribué aux travailleurs Vénitiens, qui ont récupéré des fragments de marbre de leurs travaux de construction et les ont mélangés à de l’argile pour créer le revêtement de sol dans leurs intérieurs. Historiquement, nous pouvons voir des exemples de type terrazzo comme revêtement de sol en Turquie qui remonte à près de 10.000 ans ! Avec l’engouement pour le travail du groupe Memphis fondé par Ettore Sottsass dans les années 80, il a été l’un des produits de base des designers d’intérieur les plus cool de ces dernières années.

Notre Terr-Glazzo est une interprétation agglomérée contemporaine, utilisant des fragments modernes incluant :

Du verre et de la porcelaine recyclés, du quartz, de la poussière de granit et des mosaïques de verre cassé inutilisables pour créer une version nouvelle de ce matériau traditionnel. Tout comme son ancêtre emblématique, Terr-Glazzo est recyclé de 60 à 70 %, utilisant un minimum de résine PE et de pigments pour le lier et le colorer.

Disponible en finitions de surface brillantes ou mates, conforme aux normes alimentaires, il répond aisément à un usage commercial ou domestique. Les plaques sont disponibles en différents formats et peuvent être coupées et usinées comme les carreaux de céramique.

Story of the Month
Sustainable Beauty


Don’t tell me the moon is shining; show me the glint of light on broken glass.

Anton Chekhov

Terrazzo was the world’s first example of sustainable flooring, commonly attributed to Venetian workers, who salvaged marble fragments from their construction jobs and mixed them with clay to create the flooring in their private homes. Though, historically, we can see evidence of types of terrazzo as flooring in Turkey that dates back almost 10,000 years! It has been a staple of the coolest interior designers in recent years, after the resurgence of appreciation for the work of the Memphis Group founded by Ettore Sottsass in the 80s.

Our Terr-Glazzo is a contemporary agglomerate interpretation, using modern waste including recycled glass and porcelain, quartz, granite dust, and unusable broken glass mosaic tiles to create a new iteration of this classic material. Much like it’s iconic sustainable ancestor, Terr-Glazzo is 60 – 70% recycled, using a minimum of PE Resin and pigments to bind and color it.

It is available in polished or matt surface finishes that are suitable for both commercial and domestic use and certified food-grade so that it can be used for the preparation of wet foods. The sheets come in various dimensions and can be cut and machined like any other ceramic tile.

Fashion
Détails Sublimes


La Haute Couture est définie par le travail manuel qu’il faut pour la produire, et chaque vêtement doit d’être construit à la main du début à la fin. Les maisons de couture doivent respecter des règles strictes pour être qualifiées par la Chambre Syndicale de la Haute-Couture :

Un atelier à Paris qui emploie au moins 15 personnes à plein temps,

Concevoir des vêtements sur-mesure pour des clientes privées avec plusieurs essayages.

Employer 20 techniciens à plein temps dans au moins un atelier chaque saison

Présenter au public, en janvier et juillet chaque année, une collection de modèles originaux, pour les vêtements de jour et de soir.

Chez American Supply, nous fournissons bon nombre de paruriers, et réalisons aussi en interne de nombreux projets créatifs, nous nous intéressons toujours aux collections haute couture en cette période de l’année, inspirées de l’air du temps. Voici quelques-uns de nos coups de cœur des dernières Collections Haute Couture automne-hiver 2019.

Credit Photo: All photos courtesy Vogue.com & Nowfashion.com

Fashion
It’s All in the Details

Couture is defined by the hand-work that it takes to produce it, and each garment has an obligation to be constructed by hand from start to finish. Couture houses have to abide by the following strict rules to qualify as couture: design made-to-order garments for private clients with fittings, maintain a workshop in Paris that employs at least 15 full-time staff members, employ 20 full-time technical people in at least one atelier every season and, finally, present a collection of at least 50 original designs to the public, both day and evening garments, in January and July of each year. At American Supply we celebrate the artisanal act of handicraft, working in-house by hand and with expert artisans on many creative projects, so we always look to the Haute Couture collections for artisanal inspiration at this time of year! Here are some of our favorites from the recent Autumn/Winter 2019 Haute Couture shows.

Credit Photo: All photos courtesy Vogue.com & Nowfashion.com

Story of the Month
Recreation Carpet Party

Each year American Supply hosts a themed Carpet Party in partnership with industrial and material partners, inviting artists, designers and creatives to collaborate. The carpet party is an exclusive opportunity for our clients to discover the latest material developments, and see the ongoing work and research of our in-house creative team.

The theme for 2019 was Recreation with our in-house creative team investigating the double sense implicit in the word: both to Recreate and to experience Recreation – a moment of leisure and fun out of working hours – that allowed us to focus on innovative, eco-friendly, and recycled materials. We are particularly conscious of the impact materials and material productions can have on the environment and dedicated to contributing, promoting, and raising environmental awareness, so Recreation Carpet permitted us to focus on these important concerns.

The carpet and furniture were created using a new material from our database, Creafoam : a 100% recycled agglomerated foam which is made entirely from industrial foam waste with no added glue or additives. We worked with it in various applications, and in varying thicknesses. The carpet and cladding was created with 10mm adhesive and non-adhesive variants, and the foam seating and tables were thermo-cut from 300mm plaques, whilst shelving and tables were made from the waste that was created from cutting the solid furniture from the 300mm plaques. These were used as supports to display our latest eco-friendly, sustainable and recycled materials. Details for these materials can be found on this page. The colour for the foam was ‘pure recycled’ – random multicoloured – with no specification given to the factory, but we are able to choose the colours and create something bespoke if it is needed.

Our main material partner for the party 3A Composites develops, manufactures and markets high-quality aluminium composite panels, structural composite materials, plastic sheets and lightweight foam boards. We worked with their 100% paper Dispa material in seven separate layers for the invitation to the event, and with their 100% aluminium Alucore material – an aluminium composite panel consisting of two cover sheets and a honeycomb core of aluminium traditionally used in the transport and architecture industries – to create a luxury POS in 200 separately cut layers, expertly machined by our industrial factory partner Almay Technologies. This allowed us to work with, and celebrate, the honeycomb edges of the two materials that is not often utilised. Both materials are 100% recyclable. We also printed the aluminium face of a plaque of Alucore for their partner presentation, demonstrating the beautiful luminosity and hardiness of this material as a potential printed support. 

Our innovation partner IWD provides software and services to help brands achieve perfect merchandising solutions. They presented their one-of-a-kind 3D software solutions for visual merchandising on a flat screen television, elevated on a specially created lollipop form in MDF and aluminium, covered in our 10mm Creafoam adhesive.


For the first time, we hosted a professional conference – ‘Innovation and Creativity in Retail’ –  hosted by our President Albert Benguigui with key industry professionals: Jonathan Siboni (President at Luxurynsight), Elie Papiernick (Managing Partner and Creative Director of Centdegrés) and Guillaume Vignerot (Head Of New Business Development at IWD).

We also presented several new woven textile works by the artist Jeanne Goutelle, that sit at the crossroads of art and design, as prime examples of artisanal textile and colour research, and textile experiments by material researcher Tiphaine Saint-Martin re-imagined using our excess waste materials. Last but not least, Joué, a team of designers who produce innovative digital instruments presented two different iterations of their tactile interfaces, dressed in Creafoam and Micro Bille Stretch Silver, that guests could freely interact with. The sounds we imagined produced by the materials were a collaboration between American Supply and musician François Marcaud.

Last but not least, the canapés were provided by Pain Perdu, a new 100% anti-waste caterer that recuperates the old bread from boulangeries and breaks it down into flour, before baking new breads, cakes and products – a true act of sustainable recreation that we were happy to have on board !


Our partners this year included 3A Composites, Almay Technologies, IWD, Formes de Luxe, centdegrés & Luxurynsight.

MATERIALS
Luminous Mystic

For every one of us that’s ever dreamed of the mystical Aurora Borealis off the Norwegian coast, it’s not hard to understand the allure of natural phenomenon rooted in the supernatural and mysticism. And it is precisely this junction, the meeting of magic and flower, fairytale and fact, and the unnerving exhilaration that you feel watching the mist roll over the Scottish highlands, that has informed our first moods and primary research into new materials for the holiday season, 2019.

If you would like to request any samples of the materials shown, or be kept up to date with the new developments for the 2019 holiday season, email us