Lancôme wanted a material to embody it’s new fragrance ‘La Vie est Belle’ that could be used in all forms of advertising and merchandising.
We chose our Snow fabric as a base and engineered a bespoke custom variant for them.
Our goal was to bring out the expressions of lightness, freedom, and happiness associated with the perfume through the material.
This project is ongoing with Lancôme and whenever the product is presented globally, the Custom Snow fabric instills the fragrance’s DNA.
