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WINDOWS & MERCHANDISING

Galeries Layayette
Summer Holiday

Atelier Nathalie Bournillat turned the summer windows of the Galeries Lafayette Boulevard Haussmann in Paris into the perfect luxury beach holiday. Glistening rolling waves were formed using our Magic Mirror bonded on PMMA, and perfect summer days spent lying by the hotel pool were evoked by cleverly manipulating our translucent PVC Aqua Swimming Pool with the window’s spotlights, and Magic Mirror. The resulting optical illusions are the perfect match for the Galeries Lafayette’s beach-ready summer collections.

©photos : Michel Azous

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WINDOWS & MERCHANDISING

Selfridges
Cosmic Night Sky

Selfridges approached us with the idea to customize our Glitter Hexa fabric with digital print to create a personalized colorful representation of a cosmic night sky.
After a series of tests we discovered the only way to retain the luminosity in the glitter fabric, whilst adding bright colour, was to use light aerosol based paint. We applied the aerosol by hand directly to the Glitter Hexa Navy stretched on custom built wooden panels to create this wondrous bespoke effect. We installed the panels in all 21 windows of the department store in two evenings.

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WINDOWS & MERCHANDISING

Fauchon
Haute Friture

Fauchon chose an aquatic theme for their Easter window in their flagship store and were looking for a material to instill a sense of marine environment.

Our Dentelle Silicone was the perfect backdrop for their Haute Friture display, as it evokes liquidity and reflects the light in a unique specular way. This usually technical material proved extraordinary to convey this watery sensation.

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WINDOWS & MERCHANDISING

Guerlain
Feston

Guerlain has a rich brand iconography and often uses it in their window displays. For this project, we took the Feston (scallop) symbol associated historically with Guerlain, and recreated it in transparent glitter projection on our matt Black Touch PVC, giving it a three dimensional aspect. This reflects perfectly the historic perfume bottle that they chose to present alongside it.

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WINDOWS & MERCHANDISING

Paule Ka
Flowers

Paule Ka used an illustrative floral collage in their SS15 collection, and wanted to base their spring windows around this element. We worked closely with the visual merchandising team to realize a multi dimensional scene. The Forex PVC was printed and process cut to recreate the illustrations in varying dimensions, and the artificial flowers were developed bespoke in house.

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WINDOWS & MERCHANDISING

Anne Fontaine
Triple Gold

The brief from Anne Fontaine was to disrupt the traditional bauble symbol associated with christmas decorations.
We used three different golden materials, taking inspiration from the seasonal party dress.
The final product combines sequin strip, with metallic rotary cut fringing, supported by rigid Mirror Polystyrene.

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WINDOWS & MERCHANDISING

Bonpoint
Melting Cherries

When Bonpoint came to us with the concept of the Melting Cherries, they referenced the famous Surrealist iconography.
It was important that the material choice could be applied to any surface in the store, and take the form of its support.
The process cut forms were produced to specification, in our Glitter Hexa Gold on 3M adhesive transfer. The visual impact of these gigantic cherries made for a truly surreal experience in-store.

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WINDOWS & MERCHANDISING

Maje
Starry Night

Maje came to us looking for a material that would emphasise the Starry Night image for their christmas windows.
We chose together our Glitter Hexa Black with it’s multi-formed particular surface, giving us a sparkling profondity for the dark night backdrops