Story Of The Month
A Parisian Christmas
Each year we make our annual pilgrimage to the Paris department stores and the Faubourg Saint-Honoré shopping district in the 8th arrondissement to see their holiday decorations. After two holiday seasons heavily impacted by the ongoing Covid 19 epidemic, this year the streets were bustling and people were out on the streets marvelling at the decorations.
Themes were driven by classic representations of snow, mountains and traditional homely decorations such as Christmas trees, stars, metallic baubles and warm white lighting. Several stores played with ideas of gameplay and divertissement, to distract us, harkening back to our childhood.
To reinforce the feeling of cold climes, the most surprising merchandising trend this year was faux fur – in pastel colours and snowy white – reinforcing the notion of wrapping up for the winter months, whilst evoking the ongoing ethical importance of faux fur to luxury fashion.