American Supply Paris | English
American Supply creates the materials luxury businesses need to unleash their creativity, and inspire love for their brand. We work passionately alongside our clients to conceive and create store windows and merchandising solutions that embody their identity.
American Supply, creation, materials, luxury, creativity, brand, store windows, merchandising, identity, brand DNA, Textiles, Coating, Films, Plastics, fireproof materials, packaging, fashion, design, architecture, accessories, print, pvc, glitter, marketing, visual, innovation, paris
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Story of the Month
Recreation Carpet Party

Each year American Supply hosts a themed Carpet Party in partnership with industrial and material partners, inviting artists, designers and creatives to collaborate. The carpet party is an exclusive opportunity for our clients to discover the latest material developments, and see the ongoing work and research of our in-house creative team.

The theme for 2019 was Recreation with our in-house creative team investigating the double sense implicit in the word: both to Recreate and to experience Recreation – a moment of leisure and fun out of working hours – that allowed us to focus on innovative, eco-friendly, and recycled materials. We are particularly conscious of the impact materials and material productions can have on the environment and dedicated to contributing, promoting, and raising environmental awareness, so Recreation Carpet permitted us to focus on these important concerns.

The carpet and furniture were created using a new material from our database, Creafoam : a 100% recycled agglomerated foam which is made entirely from industrial foam waste with no added glue or additives. We worked with it in various applications, and in varying thicknesses. The carpet and cladding was created with 10mm adhesive and non-adhesive variants, and the foam seating and tables were thermo-cut from 300mm plaques, whilst shelving and tables were made from the waste that was created from cutting the solid furniture from the 300mm plaques. These were used as supports to display our latest eco-friendly, sustainable and recycled materials. Details for these materials can be found on this page. The colour for the foam was ‘pure recycled’ – random multicoloured – with no specification given to the factory, but we are able to choose the colours and create something bespoke if it is needed.

Our main material partner for the party 3A Composites develops, manufactures and markets high-quality aluminium composite panels, structural composite materials, plastic sheets and lightweight foam boards. We worked with their 100% paper Dispa material in seven separate layers for the invitation to the event, and with their 100% aluminium Alucore material – an aluminium composite panel consisting of two cover sheets and a honeycomb core of aluminium traditionally used in the transport and architecture industries – to create a luxury POS in 200 separately cut layers, expertly machined by our industrial factory partner Almay Technologies. This allowed us to work with, and celebrate, the honeycomb edges of the two materials that is not often utilised. Both materials are 100% recyclable. We also printed the aluminium face of a plaque of Alucore for their partner presentation, demonstrating the beautiful luminosity and hardiness of this material as a potential printed support. 

Our innovation partner IWD provides software and services to help brands achieve perfect merchandising solutions. They presented their one-of-a-kind 3D software solutions for visual merchandising on a flat screen television, elevated on a specially created lollipop form in MDF and aluminium, covered in our 10mm Creafoam adhesive.

For the first time, we hosted a professional conference – ‘Innovation and Creativity in Retail’ –  hosted by our President Albert Benguigui with key industry professionals: Jonathan Siboni (President at Luxurynsight), Elie Papiernick (Managing Partner and Creative Director of Centdegrés) and Guillaume Vignerot (Head Of New Business Development at IWD).

We also presented several new woven textile works by the artist Jeanne Goutelle, that sit at the crossroads of art and design, as prime examples of artisanal textile and colour research, and textile experiments by material researcher Tiphaine Saint-Martin re-imagined using our excess waste materials. Last but not least, Joué, a team of designers who produce innovative digital instruments presented two different iterations of their tactile interfaces, dressed in Creafoam and Micro Bille Stretch Silver, that guests could freely interact with. The sounds we imagined produced by the materials were a collaboration between American Supply and musician François Marcaud.

Last but not least, the canapés were provided by Pain Perdu, a new 100% anti-waste caterer that recuperates the old bread from boulangeries and breaks it down into flour, before baking new breads, cakes and products – a true act of sustainable recreation that we were happy to have on board !

Our partners this year included 3A Composites, Almay Technologies, IWD, Formes de Luxe, centdegrés & Luxurynsight.

Message in a Bottle

Healing water is an important source of life and vitality, and yet it remains hard to grasp …
2 many times we have asked ourselves, how can we keep it close to us?
Oh ! Surely this precious liquid is far too important to be wrapped in plastic ?

As a parting gift for our guests at our Recreation Carpet Party, we gave them something to hold onto and a way to help them to become more sustainable – a unique reusable glass water bottle.

American Supply designed the bottle in borosilicate glass, with a laser engraved aluminum cap. We added a removable 100% recycled foam sheath, in our 3mm adhesive Creafoam, for a better grip, with a hand-finished grosgrain corset.

We have a limited amount of bottles remaining, if you would like to be one of the lucky few to receive one, please contact us and we will see what we can do !

Save the Date

Recreation is the theme for our summer event this year, as we play with the double sense implicit in the word: to recreate and to experience recreation.

This year the event will take place on June 27th, from 18:00 until 22:00, in the courtyard of our office, at 68 rue de la Folie Méricourt 75011, Paris.

Our summer carpet event is always a highlight on the calendar, as we showcase innovative and forward-thinking luxury solutions to our industry for the first time. Save June 27th in your diary, to experience some real recreation time with us.

Working with exclusive material resources and cutting-edge manufacturing equipment, we will celebrate the infinite potential of re-working and re-creating materials for a sustainable future, together.

If you would like to attend please ensure you RSVP :

Our partners for this event include 3A Composites, IWD, Almay Technologies, Formes de Luxe, and we will present a conference on ‘Innovation & Creativity in Retail’ with the participation of Luxurynsight and Centdegrés.

Story of the Month
Frosty Festive Feelings & Winter Warmth

It may seem early to start thinking about the festive season, but for the visual merchandising sector, Christmas is just around the corner!

Our in-house creative team has put together a few mood boards to highlight festive materials that are inspiring us right now… FROST materials evoke icy feelings without the cold, and our selection in WARM TOUCH is as heartwarming as a family reunion around an open fire…

If you are interested in any of the materials highlighted here, please feel free to contact us quoting the material’s name.

Camp: Notes on Fashion

One should either be a work of art, or wear a work of art.”

Oscar Wilde, Phrases & Philosophies for the Use of the Young

The theme for the Metropolitan Museum of Art’s summer exhibition this year, conceived in collaboration with Anna Wintour and US Vogue, is ‘Camp: Notes on Fashion’, taken from the 1964 essay by Susan Sontag ‘Notes on Camp’. Sontag’s essay opened many people’s eyes to the concept, whilst she insisted that camp was impossible to articulate as it was more of a sensibility than anything else. We were first re-introduced to the concept in May 2018, when Rei Kawakubo of Comme des Garcons shone a spotlight on Sontag’s text, sending out a note after her AW18 show to the editors, claiming to be inspired by it.

The MET’s summer exhibition is one of the main attractions of the year, with its inauguration ball attended by the most important celebrities in America. This year was no different, though the guests didn’t all rise to the occasion of the dress code and it’s notoriously difficult thematic, but the exhibition itself was a triumph.

Here we share with you some of our personal highlights from the exhibition!

Story of the Month
Visions of Spring

It’s finally time to start packing away our knitwear, coats and heavy outerwear in storage, as we embrace the longer brighter days and begin to repopulate the terraces of the cafés. The temperature is rising, and so are our spirits, revitalized by the new possibilities of spring. We decided to visit Rue Saint Honoré – one of the best shopping districts in Paris and home to some of the world’s most exclusive boutiques – to see what magic their spring windows had to offer.

Recreation Carpet

At first glance, it seems like the word recreation simply means to remake something, and in one sense it does; we are recreating our world. In experiencing recreation, we are also re-creating ourselves.



noun: recreation; plural noun: recreations; noun: re-creation; plural noun: re-creation activity done for enjoyment when one is not working.

activity done for enjoyment when one is not working.

the action or process of creating something again.

The root of the word recreation, as the original Latin word recreare implies, is to refresh and renew.

For our Recreation Carpet event, we will celebrate both the fun and the essentiality in the word, focussing on the joy in creation, and in recreating collectively.

Working with exclusive material resources, cutting-edge manufacturing equipment, and distinguished press partners, we will celebrate the infinite potential of re-working and re-creating materials for a sustainable future, together.
Our summer event is always a highlight on the calendar, as we showcase innovative and forward-thinking luxury solutions to our industry for the first time. Save June 27th in your diary, to experience some real recreation time with us.

Our partners for this event include 3A Composites & Formes de Luxe