American Supply Paris | English
American Supply creates the materials luxury businesses need to unleash their creativity, and inspire love for their brand. We work passionately alongside our clients to conceive and create store windows and merchandising solutions that embody their identity.
American Supply, creation, materials, luxury, creativity, brand, store windows, merchandising, identity, brand DNA, Textiles, Coating, Films, Plastics, fireproof materials, packaging, fashion, design, architecture, accessories, print, pvc, glitter, marketing, visual, innovation, paris
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Materials
Let it Snow, Let it Snow, Let it snow

Oh, the weather outside is frightful

But the fire is so delightful

And since we’ve no place to go

Let it snow, let it snow, let it snow”  

Dean Martin

 

We’re always dreaming of a snow-filled white christmas, longing to be wrapped up in scarves and hats and bundled into layers of sweaters and coats. Real snow is never a guarantee during the holiday season, as the warming climate continues to extend and push deepest winter further into January, but our hopes remain high, and snowy textures always evoke warm festive feelings! Here at American Supply we are renowned for our high quality luxury glitter materials, and their ability to conjure up the crystalline reflections of the sun on a wintry snow-filled plane – after all, what could be more reminiscent of the perfect winters day? 

 

Below, a curated selection of some of our favourites that we have here to get your festive creative juices flowing! 

 

If you have any urgent holiday enquiries, don’t hesitate to contact us as we hold stock in all of these materials.

GLITTER SKI

 

Glitter Ski is composed of various sized hexagonal glitter in glossy opaque PVC. The glitter is projected onto a 100% cotton toile base and fixed with a water solvent adhesive. The quality of the adhesive process allows the various glitter to adhere at multiple angles, making it multi-faceted, with a superior sparkle and shine.

 

SKI-LUMINIUM

 

Ski-Luminium comprises our Glitter Ski fused onto lightweight aluminium rolls. It retains all of its profound reflective qualities, with the added advantage of sculptural malleability. It is easily manipulated by hand into any form and stabilises, making it perfect for lifelike mountains, or variegated landscapes.

 

GLITTER SNOW

 

Glitter Snow is composed of various sized hexagonal glitter in transparent PVC. The glitter is projected onto a white 100% cotton toile base and fixed with a water solvent adhesive. The quality of the adhesive process allows the various glitter to adhere at multiple angles, making it multi-faceted, with exceptional brilliance.

 

WHITE IRIS

 

White Iris is composed of various sized hexagonal glitter in pink dichroic transparent PVC. The glitter is projected onto a white 100% cotton toile base and fixed with a water solvent adhesive. The quality of the adhesive allows the glitter to adhere at multiple angles, making it multi-faceted, with a superior iridescent shine.

 

GLITTER COCO WHITE

 

Glitter Coco White is composed of finely cut needle-glitter in transparent PVC. The glitter is projected onto a white 100% cotton toile base and fixed with a water solvent adhesive. The quality of the adhesive process allows the needles to adhere at multiple angles, making them multi-layered, giving it a frosted sparkle.

 

GLITTER REGULAR

 

Glitter Regular is composed of a uniformly fine glitter in transparent PVC. The glitter is projected onto a white 100% cotton toile base and fixed with a water solvent adhesive. The quality of the adhesive process allows the glitter to be multi-layered, giving it a superior depth, shine and sparkle.

 

SPARKLE PVC

 

Sparkle PVC is a glitter-effect embossed PVC material, one side is embossed and textured and the other smooth. Semi-transparent, with a low visibility, it can be layered easily. Individual sheets are 45cm x 45cm, with a hot weld to make it into rolls, so it is perfect for small scale intricate jobs, like packaging.

 

Windows
Fall Window Shopping

Autumn that year painted the countryside in vivid shades of scarlet, saffron, and russet, and the days were clear and crisp under the harvest skies.” Sharon Kay Penman

A time of transformation, when the streets are lined with fallen sodden leaves and our thoughts turn to the warm embrace of indoor life, cozying up to loved ones on the sofa, or dreaming of holidays in warmer climes. One thing is certain, it’s time to switch over to our fall/winter wardrobe at home, and buy some new pieces to brighten up the increasingly darker days… A walk in Paris’ famous luxury shopping streets is enough to lift anyone’s spirits, and what better way to experience shopping than window shopping!

Story Of The Month
All The Fun Of The Fairs

The art world descended on Paris once again for a week long focus on contemporary art, with the fair season driven by the 46th edition of the prestigious FIAC (Foire Internationale d’Art Contemporain) and the 5th anniversary of the younger, more edgy, Paris Internationale

The FIAC took up residence once more in the Grand Palais for their main fair showing works from over 200 international galleries alongside their Hors Les Murs program situated in the Tuileries Gardens, on the Place Vendôme, on the Place de la Concorde, and in the Musée national Eugène Delacroix. 

Paris Internationale, established in 2015 as an innovative alternative to traditional art fairs to support a young generation of galleries, installed for the second year running in an Hôtel Particulier near to Parc Monceau, with a curated selection of international galleries and non-profit spaces. 

Art is an endless source of inspiration to us, with refreshing unexpected takes on materials and their applications, guaranteed to open our minds to new possibilities…

Event
Conference : The Retail Lab at Maison & Objet

“A brand is established on a territory, with its history, its logo & a well-defined color… but what is its material? In the age of digitalization, the allure of the point of sale & the creation of an experience are new challenges for brands.”

Our founder and president Albert Benguigui presented a conference at the beginning of September on “Materials and Brand Identity in Luxury Merchandising” at Maison & Objet in their dedicated Retail Lab conference program. With the dematerialisation of brand identities, due to a rise in online retail, he addressed the issues of materiality in-store and at the point-of-sale. Tracing the history of brand identities through colour, merchandising forms, shop windows, and the new possibilities of Material Identity, he highlighted several projects we have worked on and presented some key materials in our Material Library.

Maison & Objet’s Retail Lab conference program was set up to “explore best practices, studying emerging trends and sharing experiences and cutting-edge debates / workshops conducted by retail specialists.”

Enjoy the conference above, and check out the program’s full archives, documented online at Maison & Objet HERE

Design
All Work and No Play?

Maison & Objet took up residence once again in Paris’ Parc Des Expositions for their September edition, with an interior focus on natural feels, replete with wildlife and animals and a new dedicated section investigating the ever blurring limitations between work and home with WORK! by MAISON et OBJET. As our offices imitate our living spaces, and our living spaces become infiltrated by work, new challenges arise for product designers and interior experts to ensure both job and home satisfaction. To compliment this they conducted a survey and produced a paper with Les Echos & Le Parisien, which is downloadable here, entitled: Designing The Future Of Work

The Parisian architect Laura Gonzalez was chosen as Designer of the Year, after a prolific few years which has seen her stamping her signature style all over the French capital and beyond, working notably across the network of Cartier retail stores, and recently renovating the iconic 18th century Laperouse restaurant on Paris’ left bank to great acclaim. With a focus on noble materials, artisanal production and a love of decorative arts, her own furniture line can be ordered in bespoke colourways to suit your interior.

The Rising Talent Awards this time focussed on upcoming designers from the US featuring Bailey Fontaine, Alex Brokamp, Green River Project, Harold, Kin & Company, and Rosie Li

We took a tour of the salon, selecting some of our favourite stands above and alongside this, our founder and president, Albert Benguigui, gave a conference in M&O’s dedicated Retail Lab, which you can see in its entirety here

Story Of The Month
SUMMER, SUMMER, SUMMERTIME

As fashion week is coming to an end in Paris, we take a look at the last month of womenswear ready-to-wear shows in New York, London and Milan. Spring/Summer 2020 is already looking like a season to remember!

NEW YORK

The voices of the new communities came through loud and clear, with a declaration of inclusivity that was stronger than ever. With a reduction in the number of scheduled shows, the designers sought to redefine the the traditional runway format, with live bands, and immersive experiences.

LONDON

A defiant pro-environment statement, designers recycled fabrics, looked at their chain of supply to reduce impact, adapted sustainable fabrications and dyeing techniques, and in some cases, actively produced LESS whilst asking the consumer to buy LESS. In parallel, The Extinction Rebellion movement took to the streets, staging a ‘die in’ and holding a public funeral, asking the British Fashion Council to shut down fashion week and hold a people’s assembly to address the excesses of global production.

MILAN

The spirit in Milan was timelessness, or rather, invest in fewer ‘key’ items and wear them how you like. Brands mined their personal DNA to get to the crux of what it was that made them stand out. An ecological statement, to slow down the unstoppable consumption machine that is fast fashion, led by the luxury houses that keep the industry’s wheels turning. A trend that continued from London was the proliferation of handiwork, and natural more sustainable fabrics.

Windows
Endless Summer


Summer is finally coming to an end, after endless days and nights of glorious weather and holidays in the sun. We take a look back at some of our favorite summer windows and in-store collaborations around the world, from the most creative forward-thinking luxury houses. Sit back, relax, and take in the wonderful memories of summer with us!

Story of the Month
The Retail Lab at Maison & Objet Paris

American Supply is pleased to announce that our Founder and CEO Albert Benguigui will conduct a conference: “Materials and Brand Identity in Luxury Merchandising”, at the upcoming September 2019 edition of Maison & Objet – the self-confessed international authority for home decor, interior design, architecture, and lifestyle culture – in their dedicated Retail Lab. The aim of their Retail Lab conference program is to “explore best practices, studying emerging trends and sharing experiences and cutting-edge debates / workshops conducted by retail specialists.

A brand is established on a territory, with its history, its logo, well-defined color… but what is its material? In the age of digitalization, the allure of the point of sale & the creation of an experience are new challenges for brands.

Please mark 14h00 on Sunday September the 8th in your diary, to ensure that you don’t miss out! For more information, and to take a look at the full conference schedule, visit the Maison & Objet website here.