Story of the month

Photos: American Supply

“Take Care!” was the theme for Maison & Objet this January, with nearly 2,300 exhibitors from approximately 150 countries. We were encouraged to “refocus, reconnect with themselves, with others and with the environment.   “Today, the second we step outside, we are hit with cultural, environmental and identity issues. Society is craving for new models, and that is something that brands can deliver, providing solutions that target the environment, safeguard expertise, and encourage us all to care for others and focus on our own well-being. What we are interested in are the rising voices that are picking up that gauntlet. The under-25s that make up Generation Z are impatiently waiting for something to be done. Today, a new set of ethics is dictating the type of consumer activity we are witnessing.” Vincent Grégoire, Creative Director of NellyRodi   Discover some of our favourite exhibitors in the slideshow above!

Back to De Trip
at Dutch Design Week

Photos Britt Roelse & Francine Meerveld, courtesy Francine Meerveld

For Dutch Design Week 2022 in October, we provided Francine Meerveld with iconic and sustainable waste materials from our archive for her immersive experiential installation, ‘De Trip’.   Meerveld built an underground sensorial environment, evoking feelings of stillness, stimulation, and oasis, built on collaboration and partnership. Lighting was conceived by’s Paul Cremers, audio by Marlon van der Pas of _blank, Lingua Planta fragranced the air, and alongside our materials, there were narrative textiles that came from Siersema.   Enjoy going back to De Trip, via the sideshow above!

Story of the month
Walking in a Parisian Wonderland

Photos: American Supply

This year the mittens were off, as stores played to our nostalgia during the emotive Holiday Season, reminding us that this is a time of family and solidarity. From stars to star systems, Christmas trees to disco balls, playful cut-outs to piles of laundry, snow-filled days and warm cosy cups of cocoa by the hearth, they evoked the sense of togetherness that this time of year specialises in.
The ongoing trend for external facade dressing was taken up a notch, with giant necklaces at Chanel, decorative light spheres at Cartier, compass points and crashing waves at Christian Dior, projected glistening stars at Burberry and much more to the delight of the people on the streets taking selfies.
A special mention this year goes out to the Haute Joaillerie boutiques on Place Vendôme. Their attention to detail and whimsical world-building were second to none, elevating the jewellery and telling a unique story each time.   Happy Holidays from the team at American Supply, Paris!

De Trip at
Dutch Design Week

"De Trip - Descend for an uplifting experience."

an immersive experience at Dutch Design Week by Francine Meerveld

22-30 October 2022

    We are delighted to collaborate with Francine Meerveld, during Dutch Design Week 2022 - Northern Europe's biggest annual design fair - on her immersive installation: De Trip. Francine is an interior architect and the founder of the FELD agency:   "FELD works from the belief that people feel better in well-designed spaces. With a genuine interest in people and their well-being, we strive for end results that are uplifting and inspiring. Our office is characterized by being a good listener. Context is key. Our strength is to look further, to seek depth. In this way, we offer innovative insights and spatial creativity. The aim is to bring people, architecture and the (brand) story together in synergy." FELD website
When Francine contacted us and explained her concept and work ethos, we quickly realised that she would be a perfect partner for us. Her approach to materials, design and dedication to storytelling was perfectly in line with ours. In line with our ongoing commitments to sustainability and innovation, we are supporting her project with material waste from some of our most iconic references, including Magic Mirror, Tinted PVC, and Creafoam.
Francine wanted to go to the core of her process, and approach the installation for Dutch Design Week from an experiential standpoint:  

"I find it important to keep reflecting on my work and goals. If FELD works from the principle that people feel better in well-designed spaces, what would happen if we forget about functionality and work on a project where this belief is the starting point and singular goal? Creating a space that solely targets feeling, being and experiencing? This thought is developed into an actual project and space.


In turbulent times, De Trip gives a small immaterial escape, an inspiring experience into a different dimension. We don’t have to go far to go on an inner journey.

We are not Francine’s sole collaborator for De Trip, her project was born out of a desire to collaborate and expand, to offer a fully sensorial experience:   "De Trip has evolved into an immersive experience thanks to several great collaborations. The light design is developed in partnership with Paul Cremers of Marlon van der Pas of _blank adds to the installation with his talent for sound design. Lingua Planta finds the finest aromatics to ensure a high-quality product that is also friendly to the earth. Narrative textiles come from Siersema and innovative sustainable materials are donated by American Supply Paris."   We are excited to experience the magic of De Trip with you, and hope you can make it to Eindhoven for the 2022 Dutch Design Week !      

Dutch Design Week

22-30 October 2022


De Trip 

Location DDW’22

Gebouw TQ Basement

Achtseweg Zuid 151 

5651 GW Eindhoven

Story of the Month
In the studio with Anders Dickson

This month, American Supply presents the first in a series of conversations with creatives who use our materials. We took a trip to the celebrated artist's residency at Cité Internationale des Arts, next to Paris’ Île Saint-Louis, to meet American artist Anders Dickson in his studio to discuss his working method, his upcoming show in Amsterdam, and what he loves about American Supply’s materials!
AS: To begin this new series of conversations with creatives and designers who use our materials, we thought, let’s start with an artist!   AD: *laughs* I’m laughing because when I pick things from your showroom, I select many different materials, and buy small quantities, whereas I imagine that fashion designers pick one material and buy large swathes of it! I use very small pieces of each material in the works as elements, and the rest makes up my studio stock.   AS: You might be surprised to hear that we work with many embroiders who also take lots of different materials in smaller quantities and use small pieces to make flower petals or details in exquisite embroidery applications. Compared to them, you’re using them in much larger pieces!   AD: I’m always impressed by the team there and their ability to see and suggest things. Your showroom is so psychedelic and full of impressions, that if I was there every day I would have to go home to an empty white room, to sensory detox every night!    That has been hard for me recently because I’m living in the studio at Cité. I’m clean and ordered at home, and the rest happens in the studio. I come from a family of engineers and scientists, so they are very structured in their thoughts. I studied philosophy before the arts, so I have a tendency towards structuring, but, also, an affinity towards being psychotic – or navigating the weirdosphere – and the great thing about art is that it gives you the parameters to go far out within this paradigm. It is easy to do this when the studio is separated from the homeworld, when you get back home you can reflect on what you made, cook etc. That distance is important to me. Over Christmas I had Covid, and I had to isolate myself here for ten days, which evolved into three and a half weeks, hitting me hard with vertigo. My perception was disturbed.   AS: Were you able to work in the studio during that time?   AD: As you can see, a lot of the work is rather intense: nothing has clear form, the materials are varied, the colours are bright etc. And I also use a lot of hot glue and didn’t want to use anything that could potentially affect my breathing. In that period, I ended up painting more and making drawings. The Covid work was more of a preparatory phase for the ideas for the show that is coming up in Amsterdam. In the studio I allow myself to be messy and chaotic, so I found myself sitting at my desk with my back to the work!

Sculptural works incorporating American Supply materials

Images courtesy of Anders Dickson

AS: Are the materials you work with that are more varied always in your sculptural works or do they find their way into the paintings too?   AD: I tend to show them together so that it doesn’t always feel like the same things are in the same room. I think for this upcoming show there will be a smaller room that is a painting realm, and the sculptures will live together. I am interested right now in how to embed the graphic world, the pictorial plane, into the objects too. So that there is not such a clean-cut between representation and physical objects.   AS: There is also a lot of painting in the sculptures too…   AD: I think the beginning of the sculptural practice, and installation practice, comes from drawings, watercolours, linear elements and colour gradients. I like to cover the materials with paint. I was considering using plinths in the upcoming show, like a did in the show at Balice Hertling, and right now I’m intrigued by the idea of – because of their scale – using different jackets and coats to present the sculptures on. So that they don’t rely too much on the paintings in the space. This is just an idea for the moment…    AS: It’s also interesting because you made these things in a space that is both domestic and workspace. So, they merge studio-life and real-life, especially if you turned your backs on them while they were being made!   AD: *laughs* Yes! I’m intrigued by it; I will take a lot of jackets with me in my suitcase and play around with them in the space.
AS: How do you feel the materials you work with manifest when you’re putting them together. Do you believe that they bring something of themselves to the work?   AD: Absolutely. I’m really into the process philosophy understanding of the world, object-oriented ontology as well – I start with an impulse to make something and then try to exert a force on the materials to make them comply with the idea, and it usually reaches an impasse, where it’s not reaching my expectations. At that moment, there’s usually a destructive moment where I start breaking things apart or covering them with colour.    In ‘Zen and the Art of Motorcycle Maintenance’ there’s this great moment where the author talks about the idea of ‘gumption’ – imagine you are trying to remove a bolt: you try so hard that you end up stripping it, so now, not only do you have to remove the bolt, you also have to cut the panel it’s mounted on which creates even more work because you’re so close to the problem that you can’t see it from a greater perspective. At that moment you step away for ten minutes and realise you can jimmy it and it comes off smoother, with ease.   With my practice, I’m often so tied to it that when a problem arrives, I end up just breaking something, but I realise that that moment is important to me too because after that breaking moment the materials are not subservient to my expectations of what I want them to be, and at that point, I can work together with them and see the qualities that I first saw in them. The way I work with materials is like a rune system, I pull them together from different sources - yourselves, the street, and other suppliers - and then I select three or four and work out how I will work with them. There’s a lot of unconscious at work.   AS: Does the composition of the material concern you? We are focussed on sustainability, and eco-innovative solutions, and have a lot of conversations about material composition in the showroom. We encourage people to work with materials that are more suited to their application. For example, thermo-moulded plastic parts in aeroplanes are the most sustainable material solution for the job. They are lightweight – meaning the craft uses less fuel to fly – and hard-wearing, therefore long life, in a high traffic environment. The way that you use plastic materials sparingly in your sculptural works, emphasises their preciousness. There is an ecological implication there somehow.   AD: I love the transparencies and psychedelic hallucinogenic aspects of a lot of the materials you have, and I work with them alongside paper-mâché, and wood, but ecologically, even acrylic paint is problematic… It’s easy to hate plastics but Ivory used to be used to make piano keys, and so many innovations were made thanks to plastics.  Everything is made with a personal touch and there is no outsourcing, I appreciate a personal charge and a personal relationship with the material. A lot of these materials are found or sourced from places like yourselves - which makes them nobler as they are more costly than some others – but as a DIY practice there is something about assemblage and bricolage, and a lot of the works speak to the idea of upcycling. Art making is transformative and alchemical, but I like the idea of collaging and using materials that have their histories or DNA into new objects.
AS: The materials that you select from us are very technical too, you’re choosing things that have lenticular aspects, holographic effects, glass-bead reflections etc. these are all materials that have been specifically developed supernaturally. These are not things you could just find; they might imitate things in nature and play with our perception, but they have peculiarities.    AD: It is difficult too because I choose things from American Supply that are so strong and seductive, that I have to embed them into my language. A lot of these objects are highly charged frenetic objects, which are loud, so I like the idea that some things in the space are larger and quieter. Thinking about the static jumping from one object to another, this piece is reliant on how beautiful this strong yellow Reflective Prisme is. I’m interested in layering watercolours behind it too to see the special optical effect of the material.    I also integrated this pink Tinted Fluo into this work here, with a layer of pink Reflective Prisme on top, which creates a wormhole almost, with the distance between them.   AS: It’s almost like a gazing pool! That’s very beautiful.   AD: Or a belly button!
AS: People often come to us for a specific effect for their project and we present the materials we have in stock, possible transformation technologies or order something in from our wider catalogue, discuss bespoke possibilities etc. but the way that you work with our materials is very different, you get seduced by them as they are, as you would by something you might find in the street, and then you hoard them together, before extracting them bit by bit with other things for specific works. They then inform not only the sculptural works, but also the paintings, with their aspect, colour, surface texture etc. which I find beautiful, and that is something I hadn’t realised until I came here to the studio!   AD: This is what I was referring to earlier, I think it’s very easy to be seduced by your materials and want to show them in their raw form. This is ok in moments, you can make a sculpture out of just plaster, or bronze, but these materials themselves are very seductive. I feel they are noble, they have a strong value, but they shouldn’t be put on a pedestal. They must work their way into the material universe of the works, and not just take precedence. In the past, I have cast things in bronze or used expensive epoxy clays, but this juxtaposition between expense and value in the works is sometimes problematic. Sometimes the value of things makes them harder to work with. At Elena Filipovic’s recent conference on David Hammons’ work at Bourse de Commerce, she talked about a restriction he imposed on himself in the ‘90s to fix his material budget to 6$ per sculpture! This was at the same moment that his friends were working with exotic papers and materials, and it appeals to me this idea, that you don’t have to invest exclusively in expensive materials. It is valid as a practice, but that’s not my intrigue.   AS: Of course, and we wouldn’t be sitting here together if we weren’t seduced by materials! Materials are seductive and they do have charge, power and agency.

Sculptural works incorporating American Supply materials

Images courtesy of Anders Dickson

Anders Dickson's show in Amsterdam opens on April 23rd, at PAKT art centre

P/////AKT Zeeburgerpad 53 1019 AB Amsterdam

All images are courtesy of American Supply & Anders Dickson unless otherwise stated.

Story Of The Month
A Parisian Christmas

Each year we make our annual pilgrimage to the Paris department stores and the Faubourg Saint-Honoré shopping district in the 8th arrondissement to see their holiday decorations. After two holiday seasons heavily impacted by the ongoing Covid 19 epidemic, this year the streets were bustling and people were out on the streets marvelling at the decorations.
Themes were driven by classic representations of snow, mountains and traditional homely decorations such as Christmas trees, stars, metallic baubles and warm white lighting. Several stores played with ideas of gameplay and divertissement, to distract us, harkening back to our childhood.   To reinforce the feeling of cold climes, the most surprising merchandising trend this year was faux fur - in pastel colours and snowy white - reinforcing the notion of wrapping up for the winter months, whilst evoking the ongoing ethical importance of faux fur to luxury fashion.

Story of The Month
Happy Holidays!

To wish you a Happy Holiday, we have created an Eco-Snowman composed of entirely eco-materials:  the body is made from layered Air Noodles (Recyclable TPE), the eyes, mouth and buttons are made from Goudron (Recycled car tires), the nose is Latex Color (Natural Latex), the scarf and hat are Lana (100% wool) and Charente (Recycled PET), and the arms are made from Stabilized branches and leaves. Our Eco-Snowman is here to make your holidays more eco-conscious!

Looking Good and Feeling Fine!

Our team choose - and commented on - their favourite looks from the recent Spring/Summer 2022 collections in Paris and show you what’s on their fashion wishlist for next summer!


Collages: American Supply
Credit Photos: Vogue Runway & Bernhard Willhelm