Story of the month
Taking
Care

Photos: American Supply

“Take Care!” was the theme for Maison & Objet this January, with nearly 2,300 exhibitors from approximately 150 countries. We were encouraged to “refocus, reconnect with themselves, with others and with the environment.

 

Today, the second we step outside, we are hit with cultural, environmental and identity issues. Society is craving for new models, and that is something that brands can deliver, providing solutions that target the environment, safeguard expertise, and encourage us all to care for others and focus on our own well-being. What we are interested in are the rising voices that are picking up that gauntlet. The under-25s that make up Generation Z are impatiently waiting for something to be done. Today, a new set of ethics is dictating the type of consumer activity we are witnessing.” Vincent Grégoire, Creative Director of NellyRodi

 

Discover some of our favourite exhibitors in the slideshow above!

Story of the month
Au Pays des Merveilles Parisiennes

Photos : American Supply

Pas de moufles cette année, les magasins ont plutôt joué la carte de la nostalgie des fêtes de fin d’année pleines d’émotions, nous rappelant que c’est un temps pour la famille et la solidarité. Des étoiles aux galaxies, des arbres de Noël aux boules disco, des découpages amusants aux piles de linge, des journées enneigées aux tasses de chocolat au coin du feu, on cherche à évoquer un sentiment d’unité, propre à cette période de l’année.
La tendance actuelle visant à habiller les façades est encore montée d’un cran, avec des sautoirs géants chez Chanel, des sphères lumineuses décoratives chez Cartier, des points cardinaux et des vagues déferlantes chez Christian Dior, des étoiles scintillantes projetées chez Burberry et bien plus encore, décors parfaits pour les selfies des passants émerveillés.
Mention spéciale cette année pour les boutiques de Haute Joaillerie de la Place Vendôme. L’attention portée aux détails et à la construction de mondes fantastiques était sans égale, rehaussant la beauté des bijoux et racontant chaque fois une histoire unique.

 

L’équipe d’American Supply Paris, vous souhaite de belles fêtes de fin d’année !

Story of the month
Walking in a Parisian Wonderland

Photos: American Supply

This year the mittens were off, as stores played to our nostalgia during the emotive Holiday Season, reminding us that this is a time of family and solidarity. From stars to star systems, Christmas trees to disco balls, playful cut-outs to piles of laundry, snow-filled days and warm cosy cups of cocoa by the hearth, they evoked the sense of togetherness that this time of year specialises in.
The ongoing trend for external facade dressing was taken up a notch, with giant necklaces at Chanel, decorative light spheres at Cartier, compass points and crashing waves at Christian Dior, projected glistening stars at Burberry and much more to the delight of the people on the streets taking selfies.
A special mention this year goes out to the Haute Joaillerie boutiques on Place Vendôme. Their attention to detail and whimsical world-building were second to none, elevating the jewellery and telling a unique story each time.

 

Happy Holidays from the team at American Supply, Paris!