Notre équipe a choisi - et commenté - ses looks préférés parmi les récentes collections printemps-été 2022 présentées à Paris et vous dévoile sa wishlist pour l'été prochain !
Collages et textes: American Supply
Credit Photos: Vogue Runway & Bernhard Willhelm
Our team choose - and commented on - their favourite looks from the recent Spring/Summer 2022 collections in Paris and show you what’s on their fashion wishlist for next summer!
Collages: American Supply
Credit Photos: Vogue Runway & Bernhard Willhelm
Winter is falling with the first snowflakes, bringing the early morning frost, and the inimitable Christmas windows. We took a walk around our hometown Paris to bring you a curated selection of our favorites so far.
We work on material developments throughout the year to bring you cutting-edge materials and update our existing classics, and Christmas is one of our busiest times. This season, among many new developments, we developed the Large-Scale Glitter Projection Printing process that is our TECHNOLOGY story this month, which can be used for many seasonal and non-seasonal applications, take a look here.
Mon Bon Cancan Le Bon Marché, Rive Gauche
Mon Bon Cancan Le Bon Marché, Rive Gauche
Galeries Lafayette
Galeries Lafayette
Morning frost is one of the earliest signs of the arrival of Winter, bringing with it the promise of cozy nights, and hot cocoa in front of an open fire. It was a popular sentiment that ran through requests for Christmas 2018, alongside the more traditional snow effect materials, as people searched for more technical representations of frost. American Supply's Creative-Techno-Lab worked on mood boards to highlight this trend from January 2018, pinpointing the materials we have that best represented it, and gathering new materials with this in mind.
The usual process for screen printing with glitter requires the glitter to be mixed with a transparent varnish that saturates it before it is printed on the surface. With this method the metallic appearance of the glitter is lost and replaced with a more plastic reflection, making the effect less interesting: the glistening metal is not only drowned in the varnish, but the size of the glitter is also limited by the weave in the silkscreen. With our new exclusive development, we give back to the glitter its glistening potential and elevate it with the ability to vary particle size and allow a more anarchic placement on the surface, letting it shine in all directions.
American Supply’s Creative-Techno-Lab is the only team in Europe that can achieve Large-Scale Glitter Projection Printing of 140cm wide by 250cm long in a wide range of Glitter references and in any custom design. For the example shown above, we projected a custom Large Hexa Glitter in a Snowfall design, printed on our Deep Blue luxury velvet.
This technique can be applied to a wide range of fashion, design, and visual merchandising applications. Imagine what you could achieve with this new large-scale format.
American Supply continues to push the material boundaries both technically and creatively with our in-house expertise.
Credit Photo: American Supply
Chez American Supply on est accros aux nouvelles tendances !
A l’occasion de la fashion week de Paris, toute l’équipe a adoré découvrir comment les designers de mode ont exploité les tout derniers tissus et matériaux. Puis, chacun d’entre nous s’est prêté au jeu de choisir sa silhouette préférée parmi tous les défilés de la semaine.
Découvrez vite les tenues sélectionnées en images !
Collages: American Supply
Credit Photos: Vogue Runway