In English

Story of the Month
Walking in a Window Wonderland

Winter is falling with the first snowflakes, bringing the early morning frost, and the inimitable Christmas windows. We took a walk around our hometown Paris to bring you a curated selection of our favorites so far.

We work on material developments throughout the year to bring you cutting-edge materials and update our existing classics, and Christmas is one of our busiest times. This season, among many new developments, we developed the Large-Scale Glitter Projection Printing process that is our TECHNOLOGY story this month, which can be used for many seasonal and non-seasonal applications, take a look here.

Mon Bon Cancan Le Bon Marché, Rive Gauche

Mon Bon Cancan Le Bon Marché, Rive Gauche

Galeries Lafayette

Galeries Lafayette

 

Morning frost is one of the earliest signs of the arrival of Winter, bringing with it the promise of cozy nights, and hot cocoa in front of an open fire. It was a popular sentiment that ran through requests for Christmas 2018, alongside the more traditional snow effect materials, as people searched for more technical representations of frost. American Supply's Creative-Techno-Lab worked on mood boards to highlight this trend from January 2018, pinpointing the materials we have that best represented it, and gathering new materials with this in mind.

If you would like to inquire into any of these materials and receive samples, please contact us giving the material reference, or feel free to browse MATERIALS for a curated selection of some of our favorites.
In English

TECHNOLOGY
Large-Scale Glitter Projection Printing

The usual process for screen printing with glitter requires the glitter to be mixed with a transparent varnish that saturates it before it is printed on the surface. With this method the metallic appearance of the glitter is lost and replaced with a more plastic reflection, making the effect less interesting: the glistening metal is not only drowned in the varnish, but the size of the glitter is also limited by the weave in the silkscreen. With our new exclusive development, we give back to the glitter its glistening potential and elevate it with the ability to vary particle size and allow a more anarchic placement on the surface, letting it shine in all directions.

American Supply’s Creative-Techno-Lab is the only team in Europe that can achieve Large-Scale Glitter Projection Printing of 140cm wide by 250cm long in a wide range of Glitter references and in any custom design. For the example shown above, we projected a custom Large Hexa Glitter in a Snowfall design, printed on our Deep Blue luxury velvet.

This technique can be applied to a wide range of fashion, design, and visual merchandising applications. Imagine what you could achieve with this new large-scale format.

American Supply continues to push the material boundaries both technically and creatively with our in-house expertise.

Credit Photo: American Supply

 

In English


Design
Use of Material

The Duo dubbed design duo Legrand Jäger came from the United States. The material they had was “Nettuno” in the color skin.

From Legrand Jäger:

Le Confident 
Facial Recognition Emotion (FER) software interface The Confident or head-to-head is an archetypal design object, originally from XIX century, that uniquely embodies communication. Often thought of as a seat for gossip, its sitters are uniquely located for intimate conversation. In Legrand Jäger’s recalibrated version of the seat, our culture of quantification and gamification informs the object’s design both stylistically and functionally. Based on a personal understanding of gaming seat consoles, a personal face recognition (FER) software interface between the conversation partners, emotional feedback, live monitoring, during their exchange. Only seven human emotions are universally identified by such devices, enough for efficient profiling according to specialists.  

A special thanks to IKSV and Hayung-Ok Park for production and Adjmal Sarwary from Mind Trace for customizing his emotion tracking software. – Website:  www.studiolegrandjager.com

Credit Photo: Legrand Jäger (https://studiolegrandjager.com/projects)

 

In English


Story of the Month
American Supply partners with Maison & Objet Designer of the Year

Ramy Fischler’s, RF Studio came to American Supply researching a specific material for The Agora showcase at Maison & Objet. The team chose our material “Billy” in the Mysterious Forest colorway out of our vast index of more than 10,000 material references.

The material is a fire resistant complex of PET over MDF wood. In this particular circumstance, it was laminated on boards of 3m by 0.6m, enabling the perfect flatness for the support, essential to preserve the iridescent and metallic qualities unique to the product. Billy was originally intended for the fashion industry and exists in a wide range of colors.

American Supply is renowned for its ability to re-contextualize materials and their intended applications taking them out of their original industrial function, to a broader creative utilization, discovering and unlocking their inherent potential.

Since 1948, American Supply has conceived, developed and produced a range of more than 10,000 materials that are renowned for their originality and personality. Our mission is to put these materials into the hands of luxury brands, in the heart of their creations, their products, their points of sale and their identities.

American Supply creates and implements the materials sought by brands to unlock their creativity and reinforce their Lovebrand status. Attraction, obsession, and brand dedication are born through our expertly realized productions and sensorial material solutions. They feed the customers desire, sustaining the experience in a way that seamlessly re-invents itself.

American Supply works side by side with its clients to provide material solutions that embody their creative briefs and vision, respecting and preserving their brand’s unique DNA.