Story of the Month
Into
the Fold

We are renowned for our expertise in the creation, sourcing, and supply of materials, but also for our understanding of their potential application and transformation. The transformation of a material can be as simple or as complicated as our creative desire, and this month we focus on a very simple, yet elegant transformation, the basic fold. Working with a few materials in our library that can easily be hand folded, we tried some simple folds to illustrate how their aspect changed! 

MAGIC MIRROR TPU

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Our iconic Magic Mirror TPU is a thicker transparent variant of Magic Mirror, composed of the polyester film on a TPU support. Here, the folds, layers and dark and light backgrounds emphasise that the shifting colours and the transmitted colors are different from the reflective colors.    Learn more about this material HERE

Design
Designing the Future

Art
Breath of Fresh ‘Art’!

News
Summer Break

Our materials : Sable, Lenticulaire PC Aqua Piscine & Dried Plants

Our showroom in Paris is closed for one week in August :

Summer Break 10th August - 14th August, 2020

After a uniquely challenging start to the year, with the epidemic and subsequent deconfinement, we can finally start to leave the cities that we’ve been confined in, and breath in some fresh air. 

Let’s all enjoy our well-earned freedom, in the great outdoors!

Art
The Artful Experience

Story of the Month
Turn Your Trash into Treasure

American Supply has dedicated its path to seeking out and pushing innovative practices since 1948. Our continuing quest for innovation focusses on sustainable materials and durable technical solutions – those that strain the environment as little as possible during their production, use, transformation, or disposal – and our commitment to the tenets of sustainability and eco-innovation in the future is paramount.

After three months of lockdown, the deconfinement has us taking cautious yet affirmative steps back towards normality and getting ready to experience our city revitalized and the ‘new normal.’ We, like you, have been in an introspective frame of mind, with a desire to better our practices and our product offer and we want our vision to meet your future needs. Coming out of confinement, we have seen a convergence of focus on local products and local markets. Our office in central Paris is in the heart of Europe, which makes us perfectly placed to react to the needs of clients from all over the continent with rapid response times with efficient material and production solutions.

With this in mind, we are proud to introduce a new thermoplastic raw material at American Supply - Ubiplast™. Ubiplast™ is produced from 100% domestic waste, using an innovative new process; therefore, it reduces potential harmful landfill and is an essential infinitely renewable resource for the planet and you.

Ubiplast™ comes in pellet form and can be used in manufacturing processes in injection, extrusion and compression moulding. It can be mixed in varying percentages with olefin, styrene and chlorine-based resins and additives, which all impact differently on the final carbon footprint. When used in as little as 10% of the final mix, it makes the final product Carbon Neutral, and if used in 20% the final product becomes Climate Positive. We are very proud to offer this innovative product, as it is truly a breakthrough for the plastic industry and the environment - we can now turn our trash into treasure!

We have produced several tests using natural coloured pellets in a 3D printer, using a mixture that incorporates 20% Ubiplast™ making the final printed product Climate Positive, in its neutral colour. We have experimented making sculptural forms and a flexible mesh, which can then be sanded and painted in eco-friendly paints. These examples are just the tip of the iceberg of possibilities! With our 3D printing capabilities, we can produce sculptural elements for your projects up to 1.5 metres by 1.5 metres in size, making Ubiplast™ an eco-innovative choice for all luxury Merchandising and PLV.

We are also currently developing an exclusive range of ready-to-use sheet materials that can be applied to your fashion, design and merchandising projects that will be revealed soon. We can also accompany you to develop bespoke materials and applications that will make your material solutions climate positive and more environmentally friendly.

We look forward to working with you on your upcoming projects, incorporating this wonderful new eco-innovative material, making the Material World a more conscious, eco-friendly place!

Contact a material expert to learn more about how Ubiplast™ can enrich and benefit your creative projects.

News
Dancing Colors

The famous swimming pool at Hôtel Molitor was emptied, and once again accommodated dancing with this sensuous video - Liberté - conceived during confinement by Éric Marion and Sylvia Randazzo with the dancers Myriam Ould Braham and Mickael Lafon from Opera de Paris.

Amelie Lengrand’s beautiful sculptural installation Iris, made using our iconic Magic Mirror material, floats above the basin coloring the dancers' movements. Like a moving painting, it refracts the light in spectacular ways, layering chromatic reflections over their bodies as they perform.

Though the water is drained, this prismatic effect recalls its liquid light surface, bringing the sun itself to life. Enjoy the video above, courtesy of the Hôtel Molitor Instagram feed.

See our previous story on Amelie Lengrand's Iris sculpture here.

Materials
Marvellous Minerals

Introducing our new sustainable eco-innovative family composed of projected mica, vermiculite and recycled paper on non-woven supports. The mica brings a sparkling diamond-like metallic finish to a surface, and the vermiculite has a high heat-resistance enhancing the materials fire resistance. Both minerals are naturally occurring and mined ethically, making this family a truly eco-certified sustainable option for all your needs.

Mica has a rich cultural history, used as a luxury material by Japanese ukiyo-e artists such as Utamaro in the production of their woodblock prints in the late 1700s. His mica coated backgrounds suggest mirrors to convey a sense of seeing the self, a luxury at the time. These images were commonly oblong to mimic the form of mirrors, to project the viewer into the beauty of the image itself. The Japanese have been known to refer to mica as a ‘miracle stone’. Vermiculite has been used in technical applications since the 1800s such as the fireproofing of structural steel and the production of glassblowing for cooling the glass as you work, due to its extraordinary thermal resistance and light structural weight. 

Combined, they create unexpectedly complex and beautiful 3D surfaces which can be easily applied to enrich many a luxury project.

For more information about each material visit their individual pages here: Popcorn, Cleopatra, Roche, Neige & Sable.