In English

Windows
Fall Window Shopping

“Autumn that year painted the countryside in vivid shades of scarlet, saffron, and russet, and the days were clear and crisp under the harvest skies.” Sharon Kay Penman

A time of transformation, when the streets are lined with fallen sodden leaves and our thoughts turn to the warm embrace of indoor life, cozying up to loved ones on the sofa, or dreaming of holidays in warmer climes. One thing is certain, it’s time to switch over to our fall/winter wardrobe at home, and buy some new pieces to brighten up the increasingly darker days… A walk in Paris’ famous luxury shopping streets is enough to lift anyone’s spirits, and what better way to experience shopping than window shopping!

In English

Story Of The Month
All The Fun Of The Fairs

The art world descended on Paris once again for a week long focus on contemporary art, with the fair season driven by the 46th edition of the prestigious FIAC (Foire Internationale d’Art Contemporain) and the 5th anniversary of the younger, more edgy, Paris Internationale. 

The FIAC took up residence once more in the Grand Palais for their main fair showing works from over 200 international galleries alongside their Hors Les Murs program situated in the Tuileries Gardens, on the Place Vendôme, on the Place de la Concorde, and in the Musée national Eugène Delacroix. 

Paris Internationale, established in 2015 as an innovative alternative to traditional art fairs to support a young generation of galleries, installed for the second year running in an Hôtel Particulier near to Parc Monceau, with a curated selection of international galleries and non-profit spaces. 

Art is an endless source of inspiration to us, with refreshing unexpected takes on materials and their applications, guaranteed to open our minds to new possibilities…

Credit Photo: All photos courtesy the artists and galleries cited

In French

Event
Matière et Identité de Marque …

https://vimeo.com/358765425

“Une marque est établie sur un territoire, avec son histoire, son logo, sa couleur prédéfinie… mais qu’est que sa matière? A l’ère de la digitalisation, l’attrait des points de vente et la création d’une expérience est devenu un réel challenge pour les marques.”

Notre fondateur et président Albert Benguigui a présenté une conférence début Septembre sur les “Matière et Identité de Marque en Merchandising” à Maison & Objet dans leur programme de conférence dédié, nommé The Retail Lab. Avec la dématérialisation des marques due à l'essor de la vente au détail en ligne, il a abordé la question de la matérialité en magasin et sur le lieu de vente. Retraçant l'histoire des identités de marque à travers la couleur, les formes de merchandising, les vitrines et les nouvelles possibilités de l'identité matérielle, il a souligné plusieurs projets sur lesquels nous avons travaillé et présenté quelques matériaux clés de notre bibliothèque de matériaux.

Le cycle de conférences du Retail lab de Maison & Objet a été imaginé afin “d’explorer les meilleures pratiques, d’étudier les tendances émergentes et de partager des expériences et débats pointus ainsi que des ateliers organisés par des spécialistes de vente au détail.”

Le programme de conférence est entièrement archivé et documenté en ligne à Maison & Objet ICI

In French

Design
Il n’y a pas que le Travail dans la Vie!

Maison & Objet a pris encore une fois place au Parc des expositions de Paris pour leur édition de Septembre, avec un focus sur l’intérieur aux inspirations naturelles regorgeant de nature sauvage et d’animaux et d’une nouvelle section consacrée aux limitations toujours plus poreuses entre le travail et la maison avec WORK! by MAISON et OBJET. Comme nos bureaux imitent nos espaces de vie, et que celui ci se fait infiltré par notre travail, de nouveaux challenges naissent, imaginés par les designers produits et d’intérieurs pour assurer le bien-être dans les deux environnements. Pour compléter cette démarche, ils ont mené une étude et créé un journal en partenariat avec Les Echos & le Parisien, téléchargeable ici, intitulé: Designing The Future Of Work. 

L’architecte parisienne Laura Gonzalez a été élue Designer of the Year, après quelques années prolifiques au cours desquelles elle a laissé sa signature dans toute la capitale française et même au-delà, travaillant notamment dans le réseau des magasins Cartier et rénovant récemment l’emblématique restaurant Laperouse du 18ème siècle sur la rive gauche de Paris, avec grand succès. Avec un focus sur les matériaux nobles, la production artisanale et un amour pour les arts décoratifs, sa ligne de mobilier s’adapte à votre intérieur grâce à de possibles coloris sur mesure.

The Rising Talent Awards s’est cette fois concentré sur les designers venant des Etats-Unis avec en vedette Bailey Fontaine, Alex Brokamp, Green River Project, Harold, Kin & Company, et Rosie Li. 

Après un grand tour du salon, nous avons fait une sélection de quelques un de nos stands favoris, à voir ci-dessus. Aussi, notre fondateur et président Albert Benguigui, a mené une conférence au Retail Lab, que vous pouvez entièrement visionner ici.

In English

Event
Conference : The Retail Lab at Maison & Objet

https://vimeo.com/358765425

“A brand is established on a territory, with its history, its logo & a well-defined color… but what is its material? In the age of digitalization, the allure of the point of sale & the creation of an experience are new challenges for brands.”

Our founder and president Albert Benguigui presented a conference at the beginning of September on “Materials and Brand Identity in Luxury Merchandising” at Maison & Objet in their dedicated Retail Lab conference program. With the dematerialisation of brand identities, due to a rise in online retail, he addressed the issues of materiality in-store and at the point-of-sale. Tracing the history of brand identities through colour, merchandising forms, shop windows, and the new possibilities of Material Identity, he highlighted several projects we have worked on and presented some key materials in our Material Library.

Maison & Objet’s Retail Lab conference program was set up to “explore best practices, studying emerging trends and sharing experiences and cutting-edge debates / workshops conducted by retail specialists.”

Enjoy the conference above, and check out the program's full archives, documented online at Maison & Objet HERE

In English

Design
All Work and No Play?

Maison & Objet took up residence once again in Paris’ Parc Des Expositions for their September edition, with an interior focus on natural feels, replete with wildlife and animals and a new dedicated section investigating the ever blurring limitations between work and home with WORK! by MAISON et OBJET. As our offices imitate our living spaces, and our living spaces become infiltrated by work, new challenges arise for product designers and interior experts to ensure both job and home satisfaction. To compliment this they conducted a survey and produced a paper with Les Echos & Le Parisien, which is downloadable here, entitled: Designing The Future Of Work. 

The Parisian architect Laura Gonzalez was chosen as Designer of the Year, after a prolific few years which has seen her stamping her signature style all over the French capital and beyond, working notably across the network of Cartier retail stores, and recently renovating the iconic 18th century Laperouse restaurant on Paris’ left bank to great acclaim. With a focus on noble materials, artisanal production and a love of decorative arts, her own furniture line can be ordered in bespoke colourways to suit your interior.

The Rising Talent Awards this time focussed on upcoming designers from the US featuring Bailey Fontaine, Alex Brokamp, Green River Project, Harold, Kin & Company, and Rosie Li. 

We took a tour of the salon, selecting some of our favourite stands above and alongside this, our founder and president, Albert Benguigui, gave a conference in M&O’s dedicated Retail Lab, which you can see in its entirety here. 

In English

Story of the Month
The Retail Lab at Maison & Objet Paris

American Supply is pleased to announce that our Founder and CEO Albert Benguigui will conduct a conference: “Materials and Brand Identity in Luxury Merchandising”, at the upcoming September 2019 edition of Maison & Objet – the self-confessed international authority for home decor, interior design, architecture, and lifestyle culture – in their dedicated Retail Lab. The aim of their Retail Lab conference program is to “explore best practices, studying emerging trends and sharing experiences and cutting-edge debates / workshops conducted by retail specialists.”

A brand is established on a territory, with its history, its logo, well-defined color… but what is its material? In the age of digitalization, the allure of the point of sale & the creation of an experience are new challenges for brands.

Please mark 14h00 on Sunday September the 8th in your diary, to ensure that you don’t miss out! For more information, and to take a look at the full conference schedule, visit the Maison & Objet website here.

In English

Materials
Alucore


Alucore is an aluminium composite panel consisting of two cover sheets and a honeycomb core used primarily in the aeronautic, architectural and construction industries as a structural material, it is renowned for being both lightweight and extremely strong. Made from 100% aluminium, making it 100% recyclable, Alucore is durable and ecologic. We have been re-imagining the potential of this versatile material, manufactured by our industrial partner 3A Composites, leaders in the composite material industry, in innovative ways and out of its usual context.

Firstly, we experimented with it as a print support, digitally printing on the face in matt black ink, allowing the unprinted metallic surfaces to shine, and giving a new depth to our graduated halftone print. The application softened the surface, emphasising the raw industrial edges.

Our second application involved cutting it into slices and piling it sculpturally to expose it’s lesser-known honeycomb core, celebrating this new dimension to the material. The light has a complex refraction in this manner, as the raw, dull and polished surfaces collide in the process of slicing, giving us a unique new surface material. The sculptural possibilities in this application are limited only by our imaginations!

To enquire about Alucore, click here.