STORY OF THE MONTH
From the Gallery to the Runway

Fashion’s long-standing relationship with art is well documented, but rarely has it been in such perfect symbiosis as now. With an increasingly inclusive attitude towards art in fashion and vice versa (even in the most commercial of environments), it is becoming more and more common to see heavy hitting blue-chip artists collaborating with luxury apparel and accessory businesses. The zenith was arguably Jeff Koons for Louis Vuitton last year, a veritable Clash of the Titans, which solidified their respective household-name statuses. 


Jeff Koons for Louis Vuitton 2017

Dior Homme’s pre-fall2019 collection that was recently shown in Tokyo, featured a monumental robot sculpture by Japanese artist Hajime Sorayama, a favorite of their new creative director Kim Jones. Sorayama has collaborated with a number of streetwear labels in the past, and his first high fashion collaboration was with Juun J in2016, but this was a whole different scale. The gargantuan fembot was lit up with lasers and acted as the centerpiece for Dior Homme’s futuristic vision of menswear for pre-fall 2019. Over at Valentino, who also showed in Tokyo for the first time, their pre-fall 2019 collection featured both men’s and women’s (another first) in a stark concrete industrial space. The environment was far removed from the romantic polish of the clothes, and the brand’s universe, a technique common in the cannon of the art worlds visual vocabulary, that served to elevate the collection. Alongside the show artisans and artists were invited to decorate Valentino’s Ginza store by creative director Pierpaolo Piccioli, including master origamists Kyohei Katsuta and Satoshi Kamiya who used the infamous Valentino red paper to create a menagerie of fantastic beasts.

No current conversation about art and fashion would be complete without mentioning Raf Simons’collaborative relationship with artist Sterling Ruby – one of the most celebrated symbiotic relationships in either industry. Beginning with a textile collaboration in 2012 for Dior under Simons’ directorship, and following with a full collection in 2014 for Simons’ eponymous label which saw him rebranding all of the garment labels for a season and continuing to this present day with Simons’ appointment at the helm of Calvin Klein. He has recently invited Ruby to exhibit his work in and reimagine the interiors of the Calvin Klein flagship stores and headquarters globally.


Raf Simons / Sterling Ruby AW 14

Last, but certainly not least, JW Anderson is fast becoming the go-to darling for the art-set, with his numerous forays into arts and craft including the introduction of the Loewe Craft prize in 2017 that supports ceramicists and handicraft specialists around the world. For his current limited edition straight-to-market AW18 capsule collection, he collaborated with celebrated London art duo Gilbert and George on a number of desirable separates and accessories featuring their iconic imagery. Destined to adorn many a gallery visitor and fashionista in the coming months, it serves as a perfectly wearable solution to this burgeoning trend. 

Andy Warhol’s « Shadows » that features in the slideshow was presented by the Dia Foundation at Calvin Klein’s New York HQ from October 26 to December 15, 2018, in concurrence with the Warhol retrospective (Andy Warhol—From A to B and Back Again) at the Whitney Museum of American Art.

NEWS
Christmas Around The World

We took a virtual trip around the world to gather some of the most inspirational and creative windows out there. From New York to Tokyo via Oslo and Newcastle, there was no shortage of wondrous imagination on offer. Here are some of our favorites!

MATERIALS
Luminous Mystic

For every one of us that’s ever dreamed of the mystical Aurora Borealis off the Norwegian coast, it’s not hard to understand the allure of natural phenomenon rooted in the supernatural and mysticism. And it is precisely this junction, the meeting of magic and flower, fairytale and fact, and the unnerving exhilaration that you feel watching the mist roll over the Scottish highlands, that has informed our first moods and primary research into new materials for the holiday season, 2019.

If you would like to request any samples of the materials shown, or be kept up to date with the new developments for the 2019 holiday season, email us

ART
FIAC
2018

American Supply s’est invité à la 45ème édition de la FIAC, incontournable foire parisienne de l’Art Contemporain au Grand Palais. Nos collaborations avec de grands Artistes à l’imagination féconde et aux exigences extrêmes sont un fantastique terrain d’exploration de nos nouvelles techniques et une perpétuelle remise en question de nos savoirs. Elles interrogent sans cesse nos capacités d’invention et d’adaptation des nouvelles technologies de la matière à l’interprétation des univers les plus extravagants.  

 

Fashion
Tendances
A/H 2018

Vous aimez les Tartans et les Plaids, les matériaux Futur Transparent ou vous avez toujour un faible pour l’art de la broderie traditionnelle, la tendance A/H 2018 est là pour vous. Nous avons compilé le meilleur des tendances à l’affiche dans les boutiques pour vous informer et guider votre inspiration à travers les derniers élans de l’hiver.

 

TECHNOLOGY
Impression de paillette grand format en sérigraphie ou projection

Dans le procédé habituel de sérigraphie pailletée, les paillettes sont d’abord mélangées à un vernis transparent qui les enrobe puis imprimées sur le support. De ce fait, la réflexion purement “métallique” de la paillette est remplacée par une réflexion “plastique” dont l’effet est notoirement moins intéressant : le scintillement est comme noyé dans le vernis et la taille des paillettes est limitée par la trame de sérigraphie. Grâce au procédé exclusif d’American Supply, nous restituons le pouvoir réfléchissant dans son intégralité, il est de plus sublimé par la taille et la disposition anarchique des paillettes sur leur support, renvoyant un éclat métallique chatoyant dans toutes les directions.

Avec ce nouveau développement, le Creative-Techno-Lab d’American Supply est la seule équipe en Europe capable de réaliser ces projections placées d’une large gamme de glitter sur des supports les plus variés mesurant jusqu’à 250cm par 140cm de laize. Pour l’exemple ci-dessus, nous avons projeté un mix de large paillette Hexa selon un motif de gros flocons de neige sur notre velours Deep Blue luxury.

Cette technique peut être appliquée à de nombreux projets en mode, décoration et merchandising visuel. Imaginez ce que vous pourriez réaliser avec ce nouveau procédé de projection grand format pour une vitrine événementielle.