Design
Designing the Future

After the cancellation of all the physical tradeshows and design salons in Paris since March, we were delighted that Paris Design Week went ahead as planned in various satellite spaces in the city. We took a tour and found inspiration in unexpected material applications and surfaces!

Art
Breath of Fresh ‘Art’!

Since the explosion of the Covid-19 pandemic in March all subsequent global contemporary art fairs have been cancelled. Art Paris 2020, last month, went against the trend and opened to the public in its regular Grand Palais location. The decision to go ahead was helped by the fact that the Grand Palais has a ceiling height of 45 metres, which certainly doesn’t count as a confined space! To see all of the galleries together with such a large selection of works to look at was a breath of fresh air indeed, take a look at some of our favourites above.

STORY OF THE MONTH
Retour à la Vie, Retour à la Réalité

 

 

Les jours raccourcissent et les températures se rafraîchissent, et l’été touche à sa fin avec des irruptions d’averses de pluie, alors que les vacanciers regagnent peu à peu leurs villes et leurs banlieues. Nous, nous préparons à la rentrée, la période qui marque la fin des vacances d’été officielles : retour à l’école, retour au travail ou, plus simplement, retour à la réalité.

 

Après une période de vacances “socialement distanciées” et l’irréalité augmentée des masques, nous sommes prêts à sauter le pas dans la “nouvelle normalité” et à nous adapter à cette étrange réalité. Ici, à American Supply, nous concentrons nos recherches sur les matériaux éco-innovants : des matériaux à la fois innovants et écologiques, donc meilleurs pour la planète. Le mois dernier, nous avons parlé des avantages du liège et expliqué pourquoi il était l’un des matériaux les plus écologiques, de la conception à la production finale en passant par la sylviculture.

 

 

 

Ce mois-ci, nous vous présentons un nouvel élu à la matériauthèque American Supply que nous appelons affectueusement les Air Noodles ! Ses fibres synthétiques sont 100 % recyclables, ce qui lui assure une fin de vie des plus vertueuses. Il est hypoallergénique, sans poussière, sans contaminant, parfaitement durable et non toxique. Le matériau possède une mémoire de forme et une élasticité extraordinaires. il peut supporter des charges répétées allant jusqu’à 140 kilos sans perdre une once de tonus pour rebondir invariablement à sa forme originale. Avec sa structure de nouilles et son aspect visuel unique créée par une extrusion d’élastomères thermoplastiques (TPE), il présente des avantages similaires aux caoutchoucs.

 

 

 

 

Alors que Air Noodles est principalement utilisé dans l’industrie de la literie en raison de sa durabilité, de sa robustesse, de son élasticité et de sa mémoire de forme, nous l’imaginons dans toutes sortes de décors, en fonds de vitrines et au coeur d’une application PLV du fait de sa structure étonnante et de ses qualités rares. La main est douce et non-collante ce qui en fait un matériau idéal pour de nombreuses applications, de l’emballage à  l’ameublement en passant par la décoration d’univers de luxe.

 

 

Contactez-nous pour prendre un rendez-vous afin de voir et manipuler nos Air Noodles labyrinthiques dans leur fascinante étrangeté !

 

 

STORY OF THE MONTH
Back to Life,
Back to Reality

 

 

As the days shorten and the temperatures cool down, summer is drawing to a close with flurries of rain showers as the people trickle back into their hometowns. We are preparing for la rentrée, the period that marks the end of the official summer holidays: back to school, back to work and essentially, back to reality.

 

After a uniquely distanced holiday season with the added unreality of masks; we are ready to dive into the ‘new normal’ and embrace reality. Here at American Supply we are focussing our material research into eco-innovative materials: materials that are both innovative and eco-friendly, and better for the world. Last month we talked of the benefits of Cork and explained why it was one of the greenest materials around, from conception to farming through to final production.

 

 

 

This month we present a brand new material in our library, that we are affectionately referring to as Air Noodles! Its synthetic fibers are 100% recyclable, assuring its virtuous end life, whilst it is hypo-allergenic, dust-free, contaminant-free, extraordinarily durable and non-toxic. The material has a tremendous form memory, and elasticity, with the ability to sustain weights of up to 140 kilograms repeatedly and still bounce back to shape. With its unique visual form and noodley structure created via an extrusion of thermoplastic elastomers (TPE), it has advantages reserved for both rubbery and plastic materials.

 

 

 

 

Air Noodles are used in the bedding industry due to there durability, resilience, elasticity, and form memory, though we imagine them in all manner of set-design, window backdrops, and POS applications due to there fantastically unusual form and qualities. The hand is soft and non-sticky making them also ideal for packaging or innovative, luxury soft furnishings.

 

 

Contact us to make an appointment to see our labyrinthine Air Noodles in all their noodly glory!

 

 

FASHION
Manifeste
de Mode

 

Je ne fais pas de la mode. Je suis la mode.
Gabrielle Chanel

 

 

 

Le 16 juillet 2018, le Palais Galliera, musée de la Mode de la ville de Paris, a fermé ses portes pour des travaux de rénovation, notamment la rénovation de son sous-sol voûté, jusqu’alors inaccessible, qui, une fois ouvert, permettra de doubler la taille de l’espace d’exposition possible. Les travaux ont été généreusement soutenus par un parrainage exclusif de la Maison Chanel. Il est donc tout à fait approprié que la grande réouverture de ce 1er octobre voit la première exposition rétrospective consacrée à Gabrielle Chanel, intitulée Gabrielle Chanel: Manifeste de Mode !

 

 

Lorsque Gabrielle “Coco” Chanel a ouvert sa première boutique à Deauville en 1912, elle a entrepris de révolutionner le monde de la mode avec sa propre vision, à la fois unique et radicale, marquant ainsi le début de son Manifeste. Ses premiers vêtements féminins introduisirent la célèbre marinière, mettant en oeuvre un mélange peu onéreux de jersey et de tricot qui n’avait été utilisé que pour les sous-vêtements masculins. Cela deviendra un thème récurrent de son travail, avec la volonté de libérer le corps féminin de la contrainte et du voyeurisme. Outre la ré-appropriation du vêtement masculin dans ses collections, elle a déconstruit ses tailleurs en supprimant épaulettes et raideur, ajoutant des pinces pour le buste. Avec ses clients de la couture elle a beaucoup travaillé pour qu’elles puissent libérer leurs mouvements dans leurs vestes avec aisance et sans pour autant exposer leur corps. Le tailleur jupe Chanel est devenu, et est toujours, une icône de la marque.

 

 

 

 

 

Deux de ses créations les plus célèbres, le sac à bandoulière 2.55 et le parfum Chanel n°5, seront représentés dans l’exposition, et le n°5 se verra attribuer une salle entière. Le 2.55 est un objet incontournable pour les femmes du monde entier. Dès sa sortie, il a révolutionné la façon dont les femmes portaient leurs sacs. En s’inspirant des sacs de l’armée, Gabrielle a introduit la bandoulière dans la haute société, rendant aux femmes leurs bras et leurs mains !

 

 

 

 

Elle était une force considérable et, avant d’inventer la PRN – la Petite Robe Noire – en 1920, Chanel a juré, en observant le public à l’opéra, qu’un jour, elle habillerait toutes les femmes en noir. La PRN est maintenant un élément de base de toutes les garde-robes et nous pourrions difficilement imaginer la vie sans elle !

 

 

Avec un héritage aussi riche et un impact sur l’industrie de la mode qui se poursuit encore aujourd’hui, Coco Chanel a véritablement marqué le dernier siècle, Gabrielle Chanel: Manifeste de Mode promet d’être une exposition à ne pas manquer !

 

 

 

FASHION
Fashion
Manifesto!

 

I don’t do fashion. I am fashion.
Gabrielle Chanel

 

 

 

On July 16th 2018 The Palais Galliera fashion museum in Paris closed for major refurbishment, including the renovation of its previously innaccesible vaulted basement, which once opened will double the size of the exhibition space possible. The work was generously supported by an exclusive sponsorship form the House of Chanel, so it is fitting that the grand re-opening this October 1st will see the first retrospective exhibition dedicated to Gabrielle Chanel herself, titled Gabrielle Chanel: Fashion Manifesto !

 

 

When Gabrielle ‘Coco’ Chanel opened her first boutique in Deauville in 1912, she set out to revolutionize the fashion world with her own vision, which was truly radical marking the beginning of her manifesto. Her first womenswear, incorporated the famous marinière (sailor’s top), using a mix of affordable jersey and tricot, which had only been used for men’s underwear. It was to become a recurring theme in her work, with a desire to liberate the female body from constriction and voyeurism. Aside from reappropriating menswear into her collections, she deconstructed her skirt suits by removing the shoulder pads and strictness, with darts for the bust, and worked with her couture clients to enable them to manoeuvre in their jackets with ease and without exposing their bodies. The Chanel Skirt Suit became, and still is, an iconic staple for the brand.

 

 

 

 

 

Two of her most famous creations, the 2.55 shoulder bag, and Chanel No.5 perfume, will be represented in the show, with No.5 given a whole room. The 2.55 is a must-have item for women the world over which when released revolutionised the way that women carried bags. By taking inspiration from army bags, Gabrielle introduced the shoulder strap to high society, giving women back their arms and hands!

 

 

 

 

She was a force to be reckoned with, and before inventing the LBD – the Little Black Dress – in 1920, Chanel vowed, while observing an audience at the opera, that she would dress all women in black. The LBD is now a staple in all wardrobes, and we couldn’t imagine life without it!

 

 

With such a rich legacy and an impact on the fashion industry that continues to this day, Gabrielle Chanel: Fashion Manifesto promises to be an exhibition not to be missed!

 

 

 

News
Trêve Estivale


Nos matériaux : Sable, Lenticulaire PC Aqua Piscine & Dried Plants

Notre showroom à Paris est fermé pendant une semaine en août :

Vacances d’été 10 août – 14 août 2020

Après un début d’année inédit, constitué d’une épidémie et du déconfinement qui s’en est suivi, nous pouvons enfin commencer à quitter les villes dans lesquelles nous avons été confinés, et à respirer un peu d’air frais.

Profitons tous de notre liberté bien méritée, en plein air !

Story of the Month
Reimagining Couture

With the traditional fashion calendar in complete disarray, designers are trying to make sense of this unique moment we are all going through, with new creative propositions in reaction to the situation. With the menswear presentations cancelled in June, Couture became, fittingly, our first experience of fashion’s lived creative response to the pandemic. There could be no better first response than fashion’s most innovative voice: Haute Couture!

CHANEL

 

Chanel presented a streamlined Autumn/Winter 2020 collection of 30 looks –  less than half of Spring/Summer 2020 – celebrated in a beautiful film showing the clothes in movement. The collection was dedicated to the socialite ladies that the late Karl Lagerfeld would accompany to Le Palace nightclub. In memory of Lagerfeld, but also in memory of nightclubs and nightlife, something we have all been missing since mid-March. Featuring wonderful floral embroidery, princess sleeves and tiaras, what better way to dress in defiance!

CHRISTIAN DIOR

 

Maria Grazia Chiuria – Christian Dior’s creative director – took President Macron’s words to heart, following his Mid-March declaration: “We are at war.” Looking back to the post-World War II history of couture and the ‘Theatre de la Mode’ created in 1945, which utilised miniature dresses on doll size mannequins, as fabrics were in scarce supply, to show couture clients the collections. She enlisted ‘Pinocchio’ director Matteo Garrone to visualise her dream in a sumptuous video, which showed Dior bellboys dragging a doll’s house (an imitation of the Maison Dior Haute Couture Salon at 30 Avenue Montaigne in Paris) full of the tiny dresses through a mythical world, letting the nymphs and creatures choose their own couture!

BALMAIN

 

Balmain is always quick to embrace newness, with a passionate engagement across all social media platforms and a strong spirit of inclusivity. It was with this spirit that Olivier Rousteing dived headlong into the Seine for a presentation on Paris’s biggest runway, the river itself, streaming the show live on social platforms. The live show was open for all, as the bridges were packed with spectators, and Rousteing announced afterwards that it reached a physical audience of at least 20,000 Parisians. The collection was a technical tour-de-force revisiting pieces from the archives alongside new tailoring, all set to the live music of French pop artist, Yseult: a true glimpse into the possible future of fashion presentations.

IRIS VAN HERPEN

 

Van Herpen has been testing the limits of the real and the digital for some time, so the notion of a digital couture fashion week was not a challenge to her and her team. She chose to rethink the whole process, producing only one dress, loaded with enough conceptual nuance to constitute a whole season. Treating the dress as a work of art, that can be flipped upside down or turned back to front without affecting its final wearability, she reimagines nature itself through the medium of couture.

VIKTOR & ROLF

 

Not ones to avoid ‘the conceptual’ in their collections, Viktor Horsting and Rolf Snoeren went to the heart of the matter, questioning what it means to make a wardrobe for these uncertain times. With three mini wardrobes, each comprised of a negligee, a dressing gown, and a coat, they questioned our emotions, our fears and spoke to our humanity. The campaign video that accompanied the collection was narrated by Mika, who exclaimed during the final ‘hearts’ wardrobe “We all deserve to be loved, regardless of age, color, gender, race, religion, or sexuality.” The coat that he was referencing encouraged social distancing with its three-dimensional heart forms, whilst raising a smile and speaking to all.

GIAMBATTISTA VALLI

 

For Valli it was business as usual, a time to look forward not back and celebrate the craft of couture. This time the bows were bigger, the tulle was more voluminous and his love for Couture had never felt stronger. Pairing the collection with the video above that emphasises the details of the collection and features in split-screen, videos shot on his own iPhone during his runs on the seine during confinement, his message was clear: “Now, we want to spread beauty! We want to spread dreams! I want to give hope for more happy moments to come. I want to share the idea of a future that’s going to be better than the past.” (Valli in conversation with Vogue.co.uk)