Following our 2019 Sustainability Report commitment, we are delighted to announce that our collection offer for 2021 is now 25% eco-focussed with the introduction of the American Supply 2021 Eco-Collection. 

In 2020 a new tendency emerged within luxury commerce towards pre-ordering, to drive brands sustainable practice further, discouraging deadstock and promoting a slower form of consumption. This enables luxury houses to work with local producers and gives the customer a more direct experience, with an added dash of anticipation! 

The 2021 Eco-Collection is 250 € HT (300 € TTC) for 4 binders in one AS Cube. Each binder contains 10 -12 materials, chosen carefully by our creative team. 

Order the American Supply 2021 Eco-Collection now !

To aid your sustainable research, we have identified four eco-conscious categories to order the collection: Recycled, Recyclable, Eco-Concept & Natural.

Recycled 

All materials in the Recycled category are made entirely from domestic or industrial waste.

Our focus materials: Creafoam, Asphalt & Ubiplast.

Recyclable 

All materials in the Recyclable category are mono-material and entirely recyclable. 

Our focus materials: PU Gel, Carton Lace & Air Noodles.

Eco-Concept 

All materials in the Eco-Concept category are conceived with an eco-conscious approach and respect for the production process. 

Our focus materials: Roche, Souple P15 & Color Cork

Natural

All materials in the Natural category are composed of entirely natural elements. 

Our focus materials: Caoutchouc Color, Tefna & Banana Flex

To pre-order the American Supply 2021 Eco-Collection for the promotional price of 150 € HT (180 € TTC) instead of 250 € HT (300 € TTC) CLICK HERE !

“Resilience is the ability of a material to absorb energy when it is deformed elastically”

If we do not have the desire to fundamentally change our behavior after going through this pandemic, we would essentially be withdrawing ourselves from our natural environment completely.

Re-Leather & Re-Leather SS: Eco-innovative leather alternatives composed of waste leather and natural latex.

With our eco-innovative materials, we provide the means to remarkable, unique, and memorable user experiences. Together we can be the messengers of a more ethical commerce – where symbiosis takes precedence over exploitation, communication over consumption, and respect over indifference.

Paper Jeans: A fully recycled paper-like material made from pulped denim fabric fibers and post-consumer paper pulp.

… It’s TIME FOR CHANGE !

This year was slightly different for a few reasons; one, the shops have been intermittently closed due to lockdown, and, two, even when open a strict 8 pm curfew has been imposed. This restricted our leisurely pace, as the time we usually took had to be metered, impacting our geographical scope for reasons of efficiency. 

So, this year we focussed only on the Rue Saint Honoré district, which houses many flagship stores and branches off to Place Vendôme, Place de la Madeleine, Palais Royale, Le Louvre, the Tuileries Gardens and terminates at the President’s residence, Le Palais de L’Élysée.

The Christmas window installations this year also reflected the unique situation, with many luxury houses reflecting our home interior back at us including Vivienne Westwood, Longchamp, JM Weston, and Fendi. Interpretations of the Christmas tree – a symbol that infiltrates our homes – and its accouterments: baubles, garlands, and lights, were seen at Guerlain, Moschino, Chanel, Dior, Christian Louboutin, Prada, Vuitton, and Tory Burch. 

Dior, Cartier, and Chanel decorated the exterior of the stores fabulously, a trend that we picked up on last year, highlighting the ongoing importance of the exterior versus the interior in the visual merchandising world in Covid times.

According to Kim Ha-neul, it takes 1,500.

It may sound like a lot, but when you take into consideration the WHO directive to change a disposable mask every four hours, the number of masks you use quickly adds up. 

The South Korean furniture design student was saddened by the waste that we are currently producing with disposable masks and wanted to find a solution. As most masks are made from polypropylene he decided to melt them down to their base material, and create an eco-friendly stool. 

“Plastic is recyclable, so why don’t we recycle face masks, which are made of plastic?”

In June he set up a mask collection box outside of his school and by September he had collected 10,000 used masks. Using a strict four day quarantine method for the masks – to avoid possible contamination – they are then stripped of metal and elastic before being melted down using a heat gun.

His ‘Stack and Stack’ stools come in various colours, dictated by the colours of the masks he collects and the design piles up easily due to their functional design.

Learn more about this material HERE

Learn more about this material HERE

Learn more about this material HERE

Learn more about this material HERE

CONTACT US for more information.

CONTACT US for more information.