Story of the Month
The Retail Lab at Maison & Objet Paris

American Supply is pleased to announce that our Founder and CEO Albert Benguigui will conduct a conference: “Materials and Brand Identity in Luxury Merchandising”, at the upcoming September 2019 edition of Maison & Objet – the self-confessed international authority for home decor, interior design, architecture, and lifestyle culture – in their dedicated Retail Lab. The aim of their Retail Lab conference program is to “explore best practices, studying emerging trends and sharing experiences and cutting-edge debates / workshops conducted by retail specialists.

A brand is established on a territory, with its history, its logo, well-defined color… but what is its material? In the age of digitalization, the allure of the point of sale & the creation of an experience are new challenges for brands.

Please mark 14h00 on Sunday September the 8th in your diary, to ensure that you don’t miss out! For more information, and to take a look at the full conference schedule, visit the Maison & Objet website here.


Alucore is an aluminium composite panel consisting of two cover sheets and a honeycomb core used primarily in the aeronautic, architectural and construction industries as a structural material, it is renowned for being both lightweight and extremely strong. Made from 100% aluminium, making it 100% recyclable, Alucore is durable and ecologic. We have been re-imagining the potential of this versatile material, manufactured by our industrial partner 3A Composites, leaders in the composite material industry, in innovative ways and out of its usual context.

Firstly, we experimented with it as a print support, digitally printing on the face in matt black ink, allowing the unprinted metallic surfaces to shine, and giving a new depth to our graduated halftone print. The application softened the surface, emphasising the raw industrial edges.

Our second application involved cutting it into slices and piling it sculpturally to expose it’s lesser-known honeycomb core, celebrating this new dimension to the material. The light has a complex refraction in this manner, as the raw, dull and polished surfaces collide in the process of slicing, giving us a unique new surface material. The sculptural possibilities in this application are limited only by our imaginations!

To enquire about Alucore, click here.

We Have Your Back

The Palais Galliera, offsite at The Musée Bourdelle, presents a fascinating look at the back of clothing and our complicated relationship to the side of ourselves we see least in their current show Back side – Fashion from Behind. Where our primary interactions with others relate to the face, it often takes a more intimate relationship to reveal someone’s back. Our backs are strong, holding our entire body up straight, but ultimately vulnerable as we cannot see people coming who approach us from behind. In English we say that a friend ‘has our back’ meaning they will be there for us if we need them, though, if they let us down and cross us we say they ‘stab us in the back’.

Fashion has a long fascination with the back of clothing, leaning towards womenswear in it’s obsession with untapped sensuality and turning to menswear when sending out a message, such as the classic Hells Angels leather jackets, and in terms of pure craftsmanship: for both sexes when tailoring a garment for an impeccable frontal silhouette.

The exhibition is sensitive in its exploration of the theme, featuring standout garments from Comme des Garçons, Yohji Yamamoto, Alexander Mcqueen, Yves Saint Laurent, Schiaparelli and Martine Sitbon to name a few, whilst the Musée Bourdelle setting elevates it to another level, punctuating the sartorial moments with the magnificent sculptures of Antoine Bourdelle.

Credit Photo: All photos courtesy Palais Galliera & Musée Bourdelle

Think Pink!

Think pink! think pink! when you shop for summer clothes.
Think pink! think pink! if you want that quel-que chose.

Funny Face soundtrack, 1957

For menswear this season, the fashion houses showed us life through rose-tinted spectacles as the boys blushed their way down the runway, making pink officially punk again. In this gender aware day and age, yellow is the conscious color of choice for a child’s bedroom so as not to lead them towards the more commonly gender associative blue or pink. For women, pink is so perfunctory that it has little impact unless it is – Schiaparelli style – Shocking Pink! Though, for men, it still keeps its deliciously bad boy spirit, which was in high demand for Summer 2020 – expect to see men in rosy tones, from dusky to shocking next season – bring on La Vie En Rose!

Credit Photo: All photos courtesy &

La Vie en Rose

Quand il me prend dans ses bras 
Qu’il me parle tout bas
Je vois la vie en rose

Edith Piaf, 1945

Pour la Fashion Week Homme printemps-été 2020, les maisons du luxe nous font voir la vie en rose, telles les pommettes des garçons sur les podiums, rendant le rose officiellement sexy ! Actuellement, le jaune est devenu la valeur sure pour une chambre d’enfant afin de sortir du cliché bleu pour les garçons et rose pour les filles. Une femme en rose n’a rien d’original, à moins de porter un total look Schiaparelli Rose Shocking ! ! Mais sur les hommes, il donne toujours une allure délicieusement bad boy, plébiscité cette saison par (presque) tous les créateurs. Attendez-vous donc, l’été prochain, à voir vos hommes dans toute la gamme des roses, du poudré au plus vif – Le ton est donné en 2020 Think Pink ! Pink is Punk ! Pink is Rock !

Credit Photo: All photos courtesy &

Story of the Month
Beau, Luxueux, Durable.

“Ne me dites pas que la lune brille, montrez-moi la lueur de la lumière sur le verre brisé.”

Anton Tchekhov

Terrazzo a été le premier exemple au monde de revêtement de sol durable, communément attribué aux travailleurs Vénitiens, qui ont récupéré des fragments de marbre de leurs travaux de construction et les ont mélangés à de l’argile pour créer le revêtement de sol dans leurs intérieurs. Historiquement, nous pouvons voir des exemples de type terrazzo comme revêtement de sol en Turquie qui remonte à près de 10.000 ans ! Avec l’engouement pour le travail du groupe Memphis fondé par Ettore Sottsass dans les années 80, il a été l’un des produits de base des designers d’intérieur les plus cool de ces dernières années.

Notre Terr-Glazzo est une interprétation agglomérée contemporaine, utilisant des fragments modernes incluant :

Du verre et de la porcelaine recyclés, du quartz, de la poussière de granit et des mosaïques de verre cassé inutilisables pour créer une version nouvelle de ce matériau traditionnel. Tout comme son ancêtre emblématique, Terr-Glazzo est recyclé de 60 à 70 %, utilisant un minimum de résine PE et de pigments pour le lier et le colorer.

Disponible en finitions de surface brillantes ou mates, conforme aux normes alimentaires, il répond aisément à un usage commercial ou domestique. Les plaques sont disponibles en différents formats et peuvent être coupées et usinées comme les carreaux de céramique.

Story of the Month
Sustainable Beauty

Don’t tell me the moon is shining; show me the glint of light on broken glass.

Anton Chekhov

Terrazzo was the world’s first example of sustainable flooring, commonly attributed to Venetian workers, who salvaged marble fragments from their construction jobs and mixed them with clay to create the flooring in their private homes. Though, historically, we can see evidence of types of terrazzo as flooring in Turkey that dates back almost 10,000 years! It has been a staple of the coolest interior designers in recent years, after the resurgence of appreciation for the work of the Memphis Group founded by Ettore Sottsass in the 80s.

Our Terr-Glazzo is a contemporary agglomerate interpretation, using modern waste including recycled glass and porcelain, quartz, granite dust, and unusable broken glass mosaic tiles to create a new iteration of this classic material. Much like it’s iconic sustainable ancestor, Terr-Glazzo is 60 – 70% recycled, using a minimum of PE Resin and pigments to bind and color it.

It is available in polished or matt surface finishes that are suitable for both commercial and domestic use and certified food-grade so that it can be used for the preparation of wet foods. The sheets come in various dimensions and can be cut and machined like any other ceramic tile.

Détails Sublimes

La Haute Couture est définie par le travail manuel qu’il faut pour la produire, et chaque vêtement doit d’être construit à la main du début à la fin. Les maisons de couture doivent respecter des règles strictes pour être qualifiées par la Chambre Syndicale de la Haute-Couture :

Un atelier à Paris qui emploie au moins 15 personnes à plein temps,

Concevoir des vêtements sur-mesure pour des clientes privées avec plusieurs essayages.

Employer 20 techniciens à plein temps dans au moins un atelier chaque saison

Présenter au public, en janvier et juillet chaque année, une collection de modèles originaux, pour les vêtements de jour et de soir.

Chez American Supply, nous fournissons bon nombre de paruriers, et réalisons aussi en interne de nombreux projets créatifs, nous nous intéressons toujours aux collections haute couture en cette période de l’année, inspirées de l’air du temps. Voici quelques-uns de nos coups de cœur des dernières Collections Haute Couture automne-hiver 2019.

Credit Photo: All photos courtesy &